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Many hotels have traditionally not relied on social media for advertising. Instead, they focus on Google Ads and other mid-funnel PPC strategies because they are easier to...

If you're a hotel owner, you know that a hotel logo design is essential to your branding strategy. A well-designed business logo can help guests remember your hotel and...

Content created by Gourmet Marketing, a full-service hotel marketing agency focused on driving hotel growth and direct bookings with marketing strategies designed for...

Have you thought about your hotel’s digital advertising strategy for 2025?

Understanding the Importance of a Booking Engine An effective booking engine is essential for independent hotels, not just a convenience. A booking engine functions as an...

In the competitive hospitality industry, leveraging the right sales software can significantly enhance your ability to attract and convert leads into guests. From customer...

Many hotels have traditionally not relied on social media for advertising. Instead, they focus on Google Ads and other mid-funnel PPC strategies because they are easier to...

Have you thought about your hotel’s digital advertising strategy for 2025?

MetaSearch advertising involves displaying a hotel’s direct rates and availability on comparison platforms like Google Hotel Ads, TripAdvisor, and Trivago, alongside OTA...

Gourmet Marketing is a hotel SEO agency that helps independent hotels increase direct revenue through enhanced search visibility. This article presents proven strategies...

This article, prepared by Gourmet Marketing, a hotel SEO agency, explores how local SEO and Google Hotel Finder influence hotel performance and direct bookings. Local SEO...

This article was created by Gourmet Marketing, a hotel SEO agency, to help hoteliers understand how AI is shaping SEO strategies across the hospitality industry. Search...

Off-page SEO is the SEO that happens outside the website. It is a sign of how the users, other websites, and search engines perceive your site. The mentions on social...

This article was created by Gourmet Marketing, a hotel SEO agency, to help hoteliers understand how AI is shaping SEO strategies across the hospitality industry. Search...

Prepared by Gourmet Marketing, a hotel marketing agency specializing in helping hotels increase direct bookings and revenue through strategic, data-driven marketing...

Prepared by Gourmet Marketing, a hotel digital marketing agency helping hotels evaluate emerging technologies, optimize digital strategies, and make informed marketing...

People get pickier when it comes to staying at a hotel. Hoteliers need to re-evaluate and improve their business regularly for better guest satisfaction.

With approximately 3 billion users, Facebook remains the king of social media. However, its popularity has two sides for business owners: better opportunities and higher...

People get pickier when it comes to staying at a hotel. Hoteliers need to re-evaluate and improve their business regularly for better guest satisfaction.

Hospitality is a competitive industry, so in this competition, keeping clients for your accommodations gives you an advantage. New technologies/mediums continue to ensure...

Cyber threats for hotels are an escalating problem that pushes hoteliers to improve their cyber resiliency.

No matter how well you serve customers and anticipate problems, some customers complain.

Bar marketing ideas will help you reveal your bar's potential and make it more inviting for your loyal and new customers.

If you are setting off on a long expedition, you’d better have a map. In the same way, if you are opening a restaurant, you’d better have a realistic, comprehensive...