We are Gourmet Marketing.
Hotel SEO agency that captures organic demand and turns it into direct bookings
Case Study: Building visibility before the hotel search begins
We help hotels
get discovered, before guests
even search “hotels.”
SEO built for hotels, designed to drive revenue.
We turn hotel SEO into measurable growth. Our strategies do more than boost rankings; they generate direct bookings and create lasting revenue. In today’s digital landscape, SEO is the backbone of visibility, fueling organic search and amplifying paid campaigns and metasearch.
Our strategy blends technical optimization, authoritative backlinks, content marketing, and site design improvements so hotels can compete for both branded and generic search terms. By aligning SEO with your overall digital marketing plan, we provide sustainable results: higher rankings, more qualified traffic, and a website designed to convert.
Advanced SEO Services
Optimization designed for AI-powered search.
Semantic SEO extends beyond conventional keyword targeting by focusing on topics, entities, and their interconnections. Rather than generating separate pages for minor keyword variations, we create comprehensive topical maps that explore a subject in depth. This approach links your hotel to broader search intents and enhances authority across entire categories.
Our process begins with analyzing competitor search engine rankings and identifying the keywords, entities, and subtopics they use to dominate. We then organize your hotel website content around these themes, supported by internal linking and structured data. The result is stronger topical authority, sustainable organic search visibility, and improved seo performance against competing hotels and OTAs.
Stay visible as search becomes generative.
Search engines are evolving rapidly. With Google’s AI Overviews, Bing Copilot, and AI assistants shaping how travelers plan trips, hotels need more than traditional SEO services to remain discoverable. AI Optimization ensures your property stays part of the conversation when guests use AI-powered tools to research and book.
Our hotel seo company adapt your content for AI-driven search by organizing it around entities, creating conversational answers, and enriching it with schema markup. This approach helps your hotel surface in AI summaries, voice searches, and planning tools, securing online visibility for potential customers at critical decision-making moments.
Rank your hotel at the top of Google Hotel Finder.
Hotel searches are inherently local. Guests look for “hotels near Central Park” or “family-friendly hotels in Miami.” These results are powered by Google Business Profile (Google My Business) and appear inside Google Hotel Finder. If your listing isn’t optimized, competitors and OTAs will dominate that visibility.
We help hotels maximize local SEO by fully optimizing their Google Business Listing, building citations, managing reviews, and reinforcing attributes like boutique, luxury, or family-friendly. We also support local link building to boost authority. Together, these tactics strengthen your online presence in local search engines, generate more organic traffic, and drive direct bookings.
Attract global travelers searching from abroad.
Many hotels depend heavily on international guests for revenue. Without international SEO, your hotel website may not show up to travelers searching from other countries or in their language.
We implement hreflang tags, multilingual landing pages, and geo-targeted strategies to help your property rank in the right search engines for each market. By aligning language optimization, regional targeting, and international link building, we expand your reach and capture high-value organic traffic from global travelers, turning international visibility into measurable direct bookings.
Earn fresh mentions that boost online visibility in both search and AI results.
Digital PR is more than traditional publicity; it’s an SEO strategy focused on recency and authority. For hotels, this means consistently earning high-quality backlinks and mentions from reputable travel, lifestyle, and hospitality outlets. These signals strengthen search engine optimization performance and keep your property relevant in AI-powered search results, where freshness matters.
Each campaign creates authoritative links and topical mentions that improve your search engine rankings for competitive non-brand keywords. By merging precise link-building with storytelling, we help hotels establish trust, increase online presence, and capture more direct bookings over OTAs.
Strengthen your authority with high-quality backlinks.
Even the best technical SEO and content won’t reach their full potential without authority. Link building signals trust to search engines, improving rankings and strengthening visibility for non-brand searches like “luxury hotel in New York” or “Miami beach resort.”
We secure backlinks from relevant hospitality blogs, local partners, travel publishers, and niche directories. Unlike low-value links, these high-quality placements directly support SEO strategies that increase organic traffic and drive direct bookings. By boosting your domain authority, we help your hotel website compete more effectively against OTAs.
Adaptive SEO that enhances every channel.
Search is evolving faster than ever with AI summaries, Google Hotel Finder, and changing traveler behaviors. But one constant remains: SEO is the foundation of visibility. When done correctly, it not only attracts organic traffic but also drives your entire digital marketing strategy.
By enhancing your hotel website with technical SEO, structured content, and a better user experience, we reduce paid media costs, boost PPC efficiency, and increase conversion rates for metasearch campaigns. In a rapidly evolving digital world, SEO is both the foundation and the amplifier—keeping your hotel visible today and prepared for what’s next.
Core SEO Services
Technical precision that drives direct bookings.
Strong technical SEO is the foundation of every digital marketing strategy. If your site isn’t crawlable, fast, or mobile-friendly, you’ll lose both organic traffic and conversions. For hotels, that means fewer direct bookings and wasted spend on paid campaigns.
Our SEO experts conduct regular SEO audits, fixing broken links, duplicate content, schema errors, and site speed issues before they affect visibility. By ensuring your hotel website meets the highest technical standards, we create a reliable platform for long-term search engine rankings and measurable growth.
Give search engines the complete picture of your hotel.
Search engines rely on structured data to understand and display your hotel in rich results. With schema, your rooms, amenities, pricing, and reviews can appear directly in search—improving clicks and online presence.
We implement hotel schema markup and maintain it over time to ensure accuracy. This structured approach improves how Google interprets your site, boosts visibility in organic search, and strengthens seo performance in AI-driven features like Google Hotel Finder.
Capture the searches that matter most to your guests.
Most travelers don’t search by brand—they search by category: “boutique hotel in New York,” “family-friendly hotel in Miami.” With targeted keyword research, your hotel can appear in high-intent search engine queries.
We identify category-level and long-tail keywords your competitors already rank for, then build optimized landing pages to win those searches. By targeting both branded and non-branded terms, we expand your reach, drive more organic traffic, and help you outperform OTAs in competitive markets.
Fine-tuning every detail for maximum visibility.
From page titles and headings to internal links and metadata, on-page SEO determines how well your content aligns with search intent. Without it, your site risks being overlooked, even if your content is excellent.
We refine every detail of your hotel website for relevance, clarity, and conversion. This includes optimizing headings, metadata, and copy with proven SEO strategies. The result is improved search engine rankings, stronger click-through rates, and more qualified traffic entering your booking flow.
Tell your hotel’s story in a way search engines reward.
Content marketing is what introduces your hotel to travelers before they’re ready to book. Blogs, destination guides, and hotel landing pages expand your online presence and capture organic traffic from guests planning their trips.
Our team develops a content plan backed by keyword research and supported with case studies from the hospitality industry. Each piece balances storytelling with search engine optimization, improving visibility, building authority, and guiding travelers toward direct bookings.
A site designed for both guests and search engines.
Great SEO isn’t just about keyword rankings but also about user experience. If travelers can’t navigate your site easily or search engines have trouble crawling it, you’ll lose customers.
We design site structures that improve both crawlability and guest flow. From intuitive navigation to optimized booking paths, our work aligns SEO strategies with digital marketing performance. The outcome: more organic traffic, higher conversions, and a hotel website built to compete in the modern hotel industry.
What our clients are saying.
We view Gourmet as an extension to our organization and truly feel that they are fully invested in our success. The personalized attention is unmatched and we couldn't be happier with Gourmet Marketing.
The innovative strategies and deep understanding of the digital landscape demonstrated by Gourmet Marketing have been instrumental in enhancing our online presence and establishing our hotel as a quintessential destination in New York.
Gourmet Marketing quickly transformed our digital marketing and online presence for multiple brands across multiple markets. Their team of experts made quick changes to our strategy that resulted in immediate revenue impact. They are a true partner focused on their client's success and long term growth.
The Gourmet team is simply fantastic! Their creativity and attention to detail are unmatched. Working with them was a breeze, and they delivered outstanding advertising results. Highly recommend!
Daniel Cruz
Roost Hotels / President
Nur Ercan
COO / The Marmara Hotels
Jack McCabe
Method Co. / VP of Strategy
Shannon Averill
Whyle
Huseyin Ozer
Leyla / Owner
On Your Mark,
Get Set,