Arlo NoMad

Ongoing SEO strategy centered on category keywords and organic growth.

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Guest enjoying city views from Arlo NoMad hotel room in Midtown Manhattan

Client

Arlo NoMad is a design-forward boutique hotel in Midtown Manhattan offering guests an authentic New York experience with modern style, flexible spaces, and sweeping city views. The property attracts travelers seeking a vibrant atmosphere and easy access to the city’s top landmarks.

Partnership

Gourmet Marketing manages the hotel’s SEO strategy with a focus on enhancing visibility for non-brand and category hotel keywords to attract travelers searching for boutique and lifestyle stays in New York City. The ongoing efforts aim to lower advertising costs by boosting organic rankings and supporting paid media campaigns through relevant, search-oriented content creation.

This collaboration reflects Gourmet Marketing’s expertise in hotel SEO services, helping properties expand their reach, attract qualified traffic, and drive more direct bookings through sustainable organic growth.

 

What our client is saying

Gourmet Marketing feels like an extension of my team—collaborative, fast, and thoughtful in their approach. Their innovation stands out, especially with tools like Hotel Metrics that drive smarter SEO and paid strategies. Since working with them, we’ve seen a clear increase in customer acquisition and website conversion.
HotelTech Report

Tatiana Ting

Vice President, Ecommerce at Arlo Hotels

The Results

75% increase

Direct booking revenue compared to previous year

5% increase

Conversion following .com redesign

25% increase

Contribution of Direct bookings in channel distribution

On Your Mark,
Get Set,