FORTH Atlanta

Forth Atlanta is a new boutique hotel and social club located in Midtown Atlanta. Designed to combine luxury accommodations with wellness, dining, and a private membership experience, the property entered one of the most competitive hotel markets in the Southeast.

From the very beginning, Forth Atlanta partnered with Gourmet Marketing, a hotel marketing agency for Atlanta Hotels, to manage the full digital launch. The goal was to build a strong online presence, generate direct bookings, and reduce reliance on OTAs through a multi-channel marketing strategy.

Our focus was on creating a complete digital foundation while driving measurable revenue:

• Website Development & HubSpot Integration
  A fully customized website launched with HubSpot CRM integration to connect marketing, sales, and guest communication.

• SEO & Organic Growth
  Comprehensive search optimization resulted in visibility for more than 6,000 non-brand keywords, with hundreds ranking in the top 10. The value of these rankings is equivalent to tens of thousands of dollars in monthly ad spend.

• Local Search & Google Hotel Finder Optimization
  Through citation building and link building, we strengthened Forth Atlanta’s local search presence. By the end of the first year, the hotel ranked at the very top of Google Hotel Finder for critical categories, capturing:

  • 24% share of voice for “Hotel” (#1 position)

  • 19% share for “Boutique Hotel” (#1)

  • 21% share for “Hotels with Pool” (#1)

  • 17% share for “Best Hotel” (#2, behind only Four Seasons)
    
    

• Multi-Channel Advertising
  We ran PPC and meta-search campaigns that complemented organic growth, driving strong ROAS while keeping ad spend efficient.