Why Hotel Ads Underperform and What to Fix
Every hotel marketing leader has sat through this meeting. The monthly report lands, spend is up, clicks look healthy, and yet the revenue line from paid channels barely...
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How Local Link Building Increases Hotel Authority and Improves Category Rankings
A traveler is driving in for Saturday's game. She has a spaniel in the back seat and types "pet-friendly hotel near the stadium" into her phone. She looks at three results...
Capturing the Group Booking in 2027: Weddings, Retreats, and Reunions Made Easy
In 2027, the hotels that win group business will be the ones that are easiest to find, compare, and book online.
Your Guests Are Writing Your Marketing Copy. Are You Paying Attention?
Prepared by Gourmet Marketing, a boutique hotel marketing agency offering services in SEO, content marketing, social media, and website development for hotels,...
The Beverage Line in Your 2027 F&B Budget Is Probably Wrong
Every F&B budget has a line for beverage, and at most properties that line is set the same way: last year's number, plus a few points. Nobody argues about it. Rooms takes...
Five Things on Your Hotel Website That Decide Whether AI Recommends You
Open a new tab. Type your property's domain, add /robots.txt on the end, and hit enter.
How to Succeed with Private Events at Your Hotel
Most hotel teams can quote occupancy to the decimal point. Ask the same team how many hours their ballroom sat dark last month and you get a shrug.
How to Optimize Your Hotel's Social Media for Search, Not Just Scrolling
A traveler planning four nights in your city opened TikTok on Sunday evening and typed your city name followed by the word "boutique". She watched eleven videos in about...
How to Choose the Right Hotel Advertising Partner
Content created by Gourmet Marketing, a full-service hotel digital marketing agency helping hoteliers harness the power of AI, data, and strategy to drive growth, boost...
Your Front Desk Answers Inquiries in 4 Hours. Booking.com Answers in 4 Seconds.
Here is a scene that plays out at independent hotels every single day, and almost nobody logs it.