The OTA Trap: How Hotels Are Losing Profit and How to Take It Back
Prepared by Gourmet Marketing, a hotel marketing agency with extensive experience helping hotels drive direct bookings and growth through strategic marketing tailored to...
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The Best Website Design Software for Hotels
5 Tools That Do the Heavy Lifting Building a hotel website that truly stands out in today’s crowded travel market takes more than a pretty layout. You need intuitive...
Are Your Email Campaigns Performing? Compare Against 2025 Industry Benchmarks
Email has long been one of the most cost-effective ways for hotels and tourism brands to connect with guests. But in 2025, the inbox is more crowded than ever. With guests...
The Best Hotel PMS Software: Cloud-Based Picks That Support Marketing
If you're in the hotel business, you already know your PMS (Property Management System) is basically the brain of your operations. But in 2025, it's not just about...
Hotel Website Design Trends in 2025: What Guests Expect and How to Stay Ahead
A hotel’s website is no longer just a digital brochure; it’s the center of your brand, the most powerful tool for capturing direct bookings, and often the first real...
How Boutique Hotels Can Stay Competitive with Large Hotel Brands
In a world dominated by sprawling hotel chains with global recognition and vast marketing budgets, boutique hotels often face an uphill battle to capture travelers'...
How Hotel Guests Choose Where to Stay (and How to Influence Their Decision in 2025)
With so many hotel options available, guests today don't just book; they evaluate, compare, and decide based on a complex set of priorities. In 2025, understanding how and...
Top 13 Booking Engines For Independent Hotels
Understanding the Importance of a Booking Engine An effective booking engine is essential for independent hotels, not just a convenience. A booking engine functions as an...
Local SEO Secrets: Maximizing ROI for Your Hotel’s Online Presence
Analyzing how local SEO impacts your Google Hotel Finder Bringing in more guests is always a top priority for hotels. When it comes to achieving this, local SEO plays an...
Best Practices for Ensuring Rate Parity in Your Hotel’s Online Presence
Hotel rate parity is vital to your hotel's success, especially in the competitive online arena.