5 Tools That Do the Heavy Lifting
Building a hotel website that truly stands out in today’s crowded travel market takes more than a pretty layout. You need intuitive design, seamless features, and easy booking integration that keeps guests coming back. Think of your website like your lobby. It should be welcoming, easy to navigate, and a true reflection of your brand.
You might be a boutique hotel owner or the manager for a small hospitality group; either way, you will need to choose among the best website design software options in order to entice visitors, improve your online presence, and get more direct bookings.
You’re starting something fresh, and wondering what website design software is the best for hotels in 2025? Here are five powerful and user-friendly tools that make designing a new website far less stressful and way more effective.
1. Figma
Best for: Collaborative hotel teams and designers working remotely
Why hotels love it:
Figma is an interface design platform that allows multiple users to view and work on the same design file in real time. One of its kind due to offering both browser and app options, it is ideal for hotel marketing teams who collaborate across multiple departments and locations. While it's not a tool to build or manage live websites, it is perfect for marketing teams spread across locations, helping you plan responsive layouts, booking flows, and mobile-friendly UX before handing designs over to developers.
Pros:
- Real-time collaboration that enables faster feedback
- Cloud-based access that makes it usable across Windows, macOS, and Linux devices, ideal for teams using varied systems
- Extensive plugin library that gives you the opportunity to explore multiple design ideas
- Built-in version control that helps teams track changes and/or revisit previous variants of the design
- Accompanied by a digital whiteboarding tool called FigJam, enabling easier brainstorming sessions before, during or after the design process
Cons:
- Limited offline access / requires stable internet connection to function properly
- Tools not easy to figure out at first attempt; slight learning curve for designers unfamiliar with cloud-based or browser-based interfaces
- Occasional slow delays while loading, due to browser cache
Notable feature for hotels: Easy to maintain a unified brand style while working with multiple designers.
2. Adobe XD
Best for: Hotels with in-house design staff or agencies using Adobe Creative Cloud
Why hotels love it:
Part of the Adobe Creative Cloud, Adobe XD allows precise control over layout and prototyping. It’s perfect for designing booking flows, promotional banners, and mobile-optimized pages. Adobe XD easily integrates with hotel photography edits done in Photoshop or branding work in Illustrator.
Pros:
- Excellent support for Illustrator, Photoshop, Sketch, and After Effects files
- Interactive prototyping
- High-fidelity design tools
- Plugins for maps, weather, or special widgets
Cons:
- Steeper learning curve
- Subscription required
- Collaboration features are improving, but no real-time collaboration feature yet
Great for: Upscale or luxury hotels that will need integration with other Adobe products, where every image, font, and animation has to be just right.
3. Sketch
Best for: Boutique hotel brands with design teams using Macs
Why hotels love it:
Sketch has long been a favorite among designers thanks to its simplicity and efficiency. It’s Mac-only, which can be limiting, but for design teams who use Apple gear, it’s a fast, intuitive way to create clean layouts, minimalist aesthetics, and intuitive navigation. Perfect for hospitality websites.
Pros:
- Recently upgraded real-time collaboration features
- Lightweight enough to run smoothly even on older Macs
Cons:
- Mac-only
- Subscription-based model, which could be pricy compared to its previous one-time-purchase model
Ideal for: Hotels whose creative teams do not rely on Windows or other operating systems, and envision a clean, image-forward site.
4. Webflow
Best for: Hotels that want to design and launch without a long development process
Why hotels love it:
Webflow, a self-proclaimed “no code visual design software”, offers visual design along with powerful CMS and hosting capabilities. It’s a favorite among boutique hotels and small hospitality brands for building high-converting websites without touching code.
Pros:
- No-code design
- Integrated hosting and CMS
- Optional CMS if you want to manage content
Cons:
- Learning curve for beginners
- Pricing scales with growth
Especially helpful for: Hotels that want to be able to design while optimizing for SEO in-house.
5. Wix
Best for: Hotels looking for options on the best free website design software for beginners
Why hotels love it:
Wix offers an intuitive drag-and-drop builder and a library of hotel-ready templates. Now, if Wix answers “What is the best website design software for free,” that is up to your property’s unique needs. Why don’t you discover your options yourself? Wix stands out with robust features even on its free plan.
Pros:
- Pre-built hotel templates to jump-start your design
- User-friendly layout, easy-to-use drag & drop features
- Customizable with Wix App Market, which includes both free and paid apps
- Built-in booking and contact tools
Cons:
- No third-party plugins
- May outgrow functionality over time
- Websites built on Wix can’t be transferred elsewhere; if you leave Wix, you’ll need a full rebuild
Perfect for: Small properties or first-time hoteliers launching their site on a budget
FAQs About Website Design Software for Hotels
What is the best free website design software for beginners?
Wix offers a solid free plan, making it a nice choice for designing live websites. Figma’s free plan, although quite limited when compared to the paid version, is great for initial design planning and prototyping.
What is the best website design software for hotels with no prior design experience?
This answer really depends on individual needs, but Wix is an excellent choice for beginners thanks to its ease of use, hotel-specific templates, and built-in booking features.
What is the best software for website design that offers SEO tools?
Webflow offers powerful built-in SEO features, perfect for hotels aiming to rank higher and attract direct bookings.
Can I design and build a hotel website without hiring a developer?
Yes. Tools like Webflow and Wix allow you to design, build, and publish your hotel website without writing code.
Can I manage my hotel website directly from these tools?
Not all of them. Figma, Adobe XD, and Sketch are for design only. Webflow and Wix Studio can publish websites, but they don’t have to be used that way.
Picking The Best Software for Your Hotel’s Website Design
When it’s time to pick the best software for website design, remember that it always comes down to your team’s work habits, skill level, design goals, and what they need. You could be designing in-house or just starting out. These five platforms are certain to deliver flexibility, performance, and beautiful results for hotel websites.
To get the most out of your website, prioritize user experience, mobile responsiveness, and a goal-oriented design. The right software will help you launch faster, manage updates with ease, and convert more site visitors into guests.
As a hotel marketing agency, we understand that great web design is more than just visuals. It’s about creating an experience that engages guests and drives bookings. From layout and UX to branding and responsive design, we create hotel websites that look stunning and function flawlessly, amongst many of our services.
Partner with us, and let’s design a site that delights your guests, reflects your brand, and performs beautifully for your business!