Hotel Advertising - The Brief – Hotel Marketing Strategy, SEO, & Paid Media Insights

Hotel Advertising

Why Your Branded PPC Campaign Is the Most Valuable Part of Your Paid Search Strategy

Content created by Gourmet Marketing, a full-service hotel marketing agency focused on driving hotel growth and direct bookings with marketing strategies designed for...

Marina Zurano • April 29

Hotel Advertising

Average Google Ads ROAS for Hotels: Benchmarks, Insights, and Tips to Improve Performance

Content created by Gourmet Marketing, a full-service hotel marketing agency focused on driving hotel growth and direct bookings with marketing strategies designed for...

Marina Zurano • April 20

Hotel Advertising

Google Ads for Hotels: Getting the Brand vs. Non-Brand Balance Right

This article was prepared by Gourmet Marketing, a hotel marketing agency specializing in strategy, branding, and digital growth for hotels.

Nick Jackson • April 10

image showing paid media results on an animated laptop

Hotel Advertising

How to Use Paid Media to Attract More Guests to Your Hotel

This article was prepared by Gourmet Marketing, a hotel marketing agency specializing in strategy, branding, and digital growth for hotels.

Marina Zurano • March 24

Hotel Advertising

The True Cost of Expedia Travel Ads: How Hotels Sacrifice Direct Revenue

Gourmet Marketing is a hotel advertising agency that helps independent hotels increase direct revenue. This Expedia Travel Ads analysis demonstrates our data-driven...

Onur Kiyak • October 03

Hotel Advertising

The Hotelier’s Guide to Facebook & Instagram Ads

Many hotels have traditionally not relied on social media for advertising. Instead, they focus on Google Ads and other mid-funnel PPC strategies because they are easier to...

Andrea • September 22

Hotel sign lights up in the dark resembling how hotels try to show up in the crowded competition using the latest hotel marketing trends.

Hotel Advertising

Hotel Marketing Trends for 2025

Have you thought about your hotel’s digital advertising strategy for 2025?

Nikita Reddy • November 17

Hotel Advertising

What is MetaSearch Advertising?

MetaSearch advertising involves displaying a hotel’s direct rates and availability on comparison platforms like Google Hotel Ads, TripAdvisor, and Trivago, alongside OTA...

Gizem Tas • November 04