Why Hotel Ads Underperform and What to Fix
Every hotel marketing leader has sat through this meeting. The monthly report lands, spend is up, clicks look healthy, and yet the revenue line from paid channels barely...
Hotel Advertising
How to Choose the Right Hotel Advertising Partner
Content created by Gourmet Marketing, a full-service hotel digital marketing agency helping hoteliers harness the power of AI, data, and strategy to drive growth, boost...
Google Ads for Hotels: 5 Ways Hotels Waste Budget
Hotel paid search becomes expensive when tracking, search intent and revenue priorities stop working together.
How to Increase Direct Bookings With Paid Ads
Hotel advertising can help a hotel create direct demand, but no single campaign carries the entire booking journey.
What Is Hotel Metasearch Advertising? How It Works and What It Costs
A practical guide to live rates, booking links, auctions and direct revenue
Why Branded PPC Matters for Hotels
A guest searches for your hotel by name. Your organic result appears. Why should you pay for an ad? That is the right question. Branded paid search is one part of hotel...
Average Google Ads ROAS for Hotels: Benchmarks, Insights, and Tips to Improve Performance
Content created by Gourmet Marketing, a full-service hotel marketing agency focused on driving hotel growth and direct bookings with marketing strategies designed for...
Google Ads for Hotels: Getting the Brand vs. Non-Brand Balance Right
This article was prepared by Gourmet Marketing, a hotel marketing agency specializing in strategy, branding, and digital growth for hotels.
How to Use Paid Media to Attract More Guests to Your Hotel
This article was prepared by Gourmet Marketing, a hotel marketing agency specializing in strategy, branding, and digital growth for hotels.
The True Cost of Expedia Travel Ads: How Hotels Sacrifice Direct Revenue
Gourmet Marketing is a hotel advertising agency that helps independent hotels increase direct revenue. This Expedia Travel Ads analysis demonstrates our data-driven...