Google Offers Makes NYC/San Francisco Debut
Today, Google Offers has arrived on the shores of Manhattan (along with San Francisco and Oakland). Even though it’s still in Beta, it is clear that Google feels that...
Restaurant Marketing (15)
Marketing Idea: LIKE Targeting To Boost Facebook Page
There is no point in trying to market over Facebook without any fans (people who LIKE your restaurant). Engagement, in general, should be the priority but before you can...
SeamlessWeb is Now Web-less
Maybe, it has shown up in your inbox already, but SeamlessWeb, as we know it, is no more. The new name is “Seamless.” There is no need to worry, as in general, barely...
Public Relations Essential
Public relations is for restaurants too. Getting the media on your side is one of the best things you can do for your restaurant. That’s because when a media outlet covers...
Point Of Sale Systems for Restaurants – an introduction
One of the questions any restaurant manager has to ask is: which Point Of Sale (POS) system should I use? In the US, there are dozens of point of sale systems that are...
Protecting Your Restaurant’s Online Reputation: Some Offense & Some Defense
Some restaurants go through something I know very intimately:
Groupon Now! Deals on the Run in NY and San Francisco
Expanding beyond its home city, Chicago, Groupon has notified its email lists in New York and San Francisco of the launch of Groupon Now!, a new mobile phone based daily...
The Real Launch of Google +1, Buttons Available on Websites
Google +1, a button for searchers to recommend a website, suddenly became important. As the biggest search engine by far, Google controls what websites are given priority...
It’s Your Employees Stupid
If you have been to the movies lately, you may have seen a trailer for a film called Horrible Bosses. Well, I haven’t seen it yet but from the trailer and descriptions, I...
Restaurant Advertising Essential
This article talks about if, when and where a restaurant should advertise. I cover how advertisements should be devised in our upcoming book.