Is Facebook Ads Ready for Restaurants? The Positives and Negatives
Restaurants should no longer dismiss Facebook Ads as Ads has become progressively friendlier for small businesses. But problems remain. I’ll try to give you a balanced...
Restaurant Marketing (14)
The Future of Daily Deals And Where Restaurants Fit In That Future
Our own Marc Liu spoke at a fascinating panel on Daily Deals. It covered the future and effect of daily deals. We wanted to give you some of the highlights, as this...
Seamless’ Quirky Restaurant Awards: CRAVED
Seamless, the online restaurant ordering giant, wants to be as well known as CitySearch, Yelp, OpenTable etc.. That’s why, like the other companies, they started their own...
Marketing Idea: Does Your Menu Have A Secret Weapon?
Most restaurants would benefit from a secret weapon on their menu. This is what I mean: based on the cuisine of every restaurant you expect certain foods and you don’t...
Why Seamless & GrubHub Are Buying Online Menu Sites?
The major players in the online food ordering business, Seamless and GrubHub, are planning on casting a larger net. Right on the heels of GrubHub’s purchase of...
Keeping Your Talent and Reducing Turnover: Part 2
As mentioned in the previous article, restaurant turnover is costly in many different ways, but the rate at which employees leave can be reduced. After I cover praise, we...
Lessening Restaurant Employee Turnover: Problems and Solutions Part 1
The Achilles Heal of restaurants is employee turnover. The loss of employees forces a restaurant owner to spend money and time in finding replacements, which affects the...
Goodbye Facebook Deals & Places, But Check-In Deals Remains
Clarity is the last thing Facebook offered when they initiated Deals on Facebook (known by many as Facebook Deals) and Facebook Check-in Deals. They are two different...
GrubHub Buys Dotmenu, Altering Balance of Power With Seamless
In essence, we are down to two major online services (Seamless and GrubHub) that provide customers with an online/mobile system to order delivery and takeout from...
Keys to Restaurant Video Marketing
Online videos interact with customers better than text, better than audio and better than graphics or photos. Almost always, when we refer to something going “viral”...