Restaurant Marketing Essential
In the past, I have emphasized creating value for customers as the heart of restaurant marketing. Customers makes decisions in much the same way as businesses do, by...
Blog (14)
Yelp’s Misleading Claims About Filter’s Accuracy
Yelp is suggesting that gaming (fake reviews) is eliminated by their filter based on a working paper by Michael Luca of Harvard Business School. I think that is going too...
The Freebookings Mystery: What Does Livebookings Have Up Its Sleeve
Freebookings, owned by Livebookings, will be launched soon (this fall). This online restaurant reservation software promises something incredible. Freebookings claims it...
Is Facebook Ads Ready for Restaurants? The Positives and Negatives
Restaurants should no longer dismiss Facebook Ads as Ads has become progressively friendlier for small businesses. But problems remain. I’ll try to give you a balanced...
The Future of Daily Deals And Where Restaurants Fit In That Future
Our own Marc Liu spoke at a fascinating panel on Daily Deals. It covered the future and effect of daily deals. We wanted to give you some of the highlights, as this...
Seamless’ Quirky Restaurant Awards: CRAVED
Seamless, the online restaurant ordering giant, wants to be as well known as CitySearch, Yelp, OpenTable etc.. That’s why, like the other companies, they started their own...
Marketing Idea: Does Your Menu Have A Secret Weapon?
Most restaurants would benefit from a secret weapon on their menu. This is what I mean: based on the cuisine of every restaurant you expect certain foods and you don’t...
Why Seamless & GrubHub Are Buying Online Menu Sites?
The major players in the online food ordering business, Seamless and GrubHub, are planning on casting a larger net. Right on the heels of GrubHub’s purchase of...
Keeping Your Talent and Reducing Turnover: Part 2
As mentioned in the previous article, restaurant turnover is costly in many different ways, but the rate at which employees leave can be reduced. After I cover praise, we...
Lessening Restaurant Employee Turnover: Problems and Solutions Part 1
The Achilles Heal of restaurants is employee turnover. The loss of employees forces a restaurant owner to spend money and time in finding replacements, which affects the...