Pinterest has become the latest social media darling. Pinterest is a growing social media site where users pin images (not necessarily their own) on their personal...
Marketing is a necessary element for growing a business in the food industry. Well-orchestrated marketing campaigns can see an increase in brand awareness, cover numbers,...
A great way for a restaurant to increase its profitability is by bottling up and selling products like craft beers, sauces, jams and wines. While these products tend to be...
This is the 1st GM blog article in a series about staff dynamics in a restaurant work environment. The restaurant business is hard, not only because of the fast pace of...
The constant and painful rise in food prices makes it hard for a restaurant owner to think of anything else. The United States Department of Agriculture estimates that...
The sale of T-shirts, mugs, hats and other merchandise provides a supplemental revenue source for some restaurants. But the restaurant industry by and large is only...
To make a budget, you must have priorities. Likewise, you also must establish necessities and separate them from riskier opportunities. A restaurant marketing budget...
We gave an honor roll of companies that we predicted will have the best restaurant marketing tools in 2012. Now we will look at companies (Groupon, Yelp and LivingSocial)...
Here we name our top marketing tools of 2012. They may not be surprises, but to some restaurant owners, they may be wakeup calls. Each present opportunities for restaurant...
As more and more businesses of all types are immersing themselves in social media, it’s important to get in as early as you can and build up your following. Having a page...