Release of Rezbook 2.0
Urbanspoon has released a new version of Rezbook, filling in gaps in their online reservation and table management system. These changes are not going to cause the ripples...
Blog (13)
Teaming Up With Food Charities
Independent restaurants partner well with many different charities. That being said, the best charities for restaurants can team up with are food-related. This is because...
Molding Your Marketing: How to Compete with the Big Chains
Faced with TV commercial slots costing a quarter of a million dollars, and multifaceted, nationwide advertising campaigns from big chains, marketing exposure for...
Pinterest Review for the Restaurant Business
Pinterest has become the latest social media darling. Pinterest is a growing social media site where users pin images (not necessarily their own) on their personal...
Unconventional Marketing Strategies for Restaurants
Marketing is a necessary element for growing a business in the food industry. Well-orchestrated marketing campaigns can see an increase in brand awareness, cover numbers,...
How Restaurants Can Make Effective Food Labels
A great way for a restaurant to increase its profitability is by bottling up and selling products like craft beers, sauces, jams and wines. While these products tend to be...
Restaurant Team Building for Better Staff Productivity
This is the 1st GM blog article in a series about staff dynamics in a restaurant work environment. The restaurant business is hard, not only because of the fast pace of...
5 Ways to Combat Rising Food Prices
The constant and painful rise in food prices makes it hard for a restaurant owner to think of anything else. The United States Department of Agriculture estimates that...
Selling Restaurant Merchandise
The sale of T-shirts, mugs, hats and other merchandise provides a supplemental revenue source for some restaurants. But the restaurant industry by and large is only...
Restaurant Marketing Budget (Part 2) – Your Plan
To make a budget, you must have priorities. Likewise, you also must establish necessities and separate them from riskier opportunities. A restaurant marketing budget...