Word of Mouth Marketing for Restaurants
Family and friends have a huge influence on decisions; one is definitely where we dine. Family and friends orient us, making sense of the dizzy options we are presented...
Blog (16)
All the Choices In Making the Menu
A restaurant’s menu is a psychological chess match. Beyond descriptions that make the dishes appetizing, marketers and restaurant owners, using typography, arrangement and...
New Opentable Service: Opentable Connect Review
OpenTable is no longer the invincible monopoly it once was. OpenTable, though they rarely publicize it, is now offering a parallel service to their traditional online...
Urbanspoon Rez Review
Rez is Urbanspoon’s web-based online reservation application (different than iPad-based RezBook) that doesn’t have all the features nor commitments of RezBook. What...
SEOmoz Twitter Success Story
We can learn a lot from the example of SEOmoz, an internet marketing company that tripled its Twitter community in a year. SEOmoz is one of the industry leaders in Search...
New Social Search on Google
In the future, the line between search and social media will be blurred. Recently, Google took a big step in that direction. Now when signed into your Google account, the...
Buying a Restaurant – Tips for First Time Owners
We have all heard the terrifying statistics: 25% of restaurants fail in their first year, 60% by the third year, restaurant owners work 80+ hours a week, never sleep, are...
Building Email Lists for Your Restaurant
Successful Email Marketing, a highly effective marketing technique, is dependent on having a sizable and updated email list. That doesn’t happen overnight and involves a...
Text Message Marketing for Restaurants
In some restaurants already, text messaging is up and running. It provides restaurants instant contact with its customers. Check out this article in the Boston Globe that...
iPads replacing restaurant menus
iPads are coming to town, and this time it isn’t only for personal use. Now they are finding their way onto restaurant tables as tools to order food and pay for meals....