How Facebook Deals Work
UPDATE (Feb 15, 2013)
Blog (16)
American Express-powered Specials on Foursquare: Social Currency
Enough already. Yes, tech companies are stealing each other’s ideas without shame. But sometimes, we are too quick to label a marketing strategy the invention of some...
Restaurant Survey Shows Impact of Technology
In the Greater Binghamton Business Journal, we came across a survey which should settle the issue of marketing with technology and restaurants. Even now, some think that...
Word of Mouth Marketing for Restaurants
Family and friends have a huge influence on decisions; one is definitely where we dine. Family and friends orient us, making sense of the dizzy options we are presented...
All the Choices In Making the Menu
A restaurant’s menu is a psychological chess match. Beyond descriptions that make the dishes appetizing, marketers and restaurant owners, using typography, arrangement and...
New Opentable Service: Opentable Connect Review
OpenTable is no longer the invincible monopoly it once was. OpenTable, though they rarely publicize it, is now offering a parallel service to their traditional online...
Urbanspoon Rez Review
Rez is Urbanspoon’s web-based online reservation application (different than iPad-based RezBook) that doesn’t have all the features nor commitments of RezBook. What...
SEOmoz Twitter Success Story
We can learn a lot from the example of SEOmoz, an internet marketing company that tripled its Twitter community in a year. SEOmoz is one of the industry leaders in Search...
New Social Search on Google
In the future, the line between search and social media will be blurred. Recently, Google took a big step in that direction. Now when signed into your Google account, the...
Buying a Restaurant – Tips for First Time Owners
We have all heard the terrifying statistics: 25% of restaurants fail in their first year, 60% by the third year, restaurant owners work 80+ hours a week, never sleep, are...