Hotel ZaZa is a collection of four luxury boutique hotels in Austin, Dallas and Houston. Known for expressive interiors, art-led design and unconventional suites, the brand creates stays that feel distinct from traditional luxury hotels. Each property responds to its neighborhood through its own rooms, restaurants, ZaSpa, pools and event experiences, while maintaining the bold personality that connects the portfolio.
Partnership
Our work with Hotel ZaZa began with a full website redesign and grew into an active, five year partnership. We now support the portfolio through hotel advertising, hotel SEO services, AI visibility and ongoing website management.
We work closely with Hotel ZaZa’s marketing leadership and property teams. Shared standards create consistency across the collection, while market data and hotel priorities shape the plan for each location.
Portfolio approach
Working with Hotel ZaZa’s creative team, our hotel website design team redesigned the portfolio website to bring four hotels, their restaurants, ZaSpa and event spaces into one clear digital system. Shared navigation and a connected content structure make the collection easier to explore, while each hotel keeps its own personality and sense of place.
A hotel in downtown Austin should not be marketed the same way as a hotel in Houston’s Energy Corridor. Using the shared website as a foundation, we adjust the message, channel mix, and timing for each property. This is how we approach hotel marketing for multi-property groups.
Local SEO for hotels gives each property its own presence in Google Search and Google Maps, so travelers find the right ZaZa in each city.
That shared foundation also supports AI visibility. Clear, consistent details about each hotel help AI assistants recommend the right ZaZa property when travelers ask where to stay in Austin, Dallas or Houston. AI citations of the Hotel ZaZa website grew 67% from September 2025 to September 2026, and revenue from ChatGPT visitors rose 1,672% in January through September 2026 versus the same months in 2025.
CSSDA: Best Innovation, Best UI, Best UX Davey: Best Website Redesign, Best UI, Best Use of Navigation, Best Home Page, Best Practices, Best Hotel & Lodging
What our client is saying
We love the team at Gourmet. They are very attentive, knowledgeable and great at thinking outside the box to accomplish goals.
