Hotel ZaZa Memorial City

Hotel ZaZa Memorial City is a luxury boutique hotel located in Houston’s thriving Memorial City district, a dynamic commercial and lifestyle hub known for its mix of retail, business, and residential spaces.

Positioned as a resort-style destination within the city, the property offers oversized accommodations, including signature Concept Suites and Magnificent Seven Suites, alongside elevated amenities such as a full-service spa, destination dining, and a poolside oasis.

Blending the bold, expressive identity of the ZaZa brand with a more relaxed, lifestyle-driven setting, the hotel caters to both business travelers and leisure guests seeking a refined yet vibrant stay experience. Its location near Houston’s Energy Corridor and major commercial centers makes it a key destination for extended stays, corporate travel, and weekend escapes.

As part of the broader ZaZa Hotels portfolio, the property required a digital presence that could reflect its distinctive personality while maintaining consistency across the brand. The website needed to clearly communicate its resort-style offering, support discoverability, and provide a seamless experience for guests exploring and booking their stay.

ZaZa Hotels engaged Gourmet Marketing to redesign and develop the website for Hotel ZaZa Memorial City, ensuring clarity, visibility, and conversion performance within a highly competitive Houston hospitality market.

As a hotel digital marketing agency for Texas hotels, we acted as an integrated partner across website design and development, paid media, and search optimization—aligning each channel to strengthen direct revenue and reduce reliance on third-party platforms.

Our mandate spanned every layer of the hotel’s digital ecosystem. We delivered a comprehensive website design and development solution, restructuring navigation across key touchpoints including accommodations, ZaSpa, dining, and event spaces to create a seamless and intuitive user journey. This was supported by targeted paid advertising campaigns, local SEO enhancements, and metasearch integration to capture high-intent demand and improve visibility on Google.

Working closely with ZaZa’s internal creative team, we ensured the website reflected the brand’s bold visual identity while maintaining performance, responsiveness, and usability across all devices. We have also integrated ongoing diagnostics through our hotel performance platform.

Following launch, the platform received multiple industry awards, including recognition from CSS Design Awards for Best Innovation, Best UI, and Best UX, as well as several Davey Awards for Best Website Redesign, Best UI, Best Navigation, Best Home Page, Best Practices, and Best Hotel and Lodging.

The result is a high-performing digital platform that elevates the ZaZa brand online, increases direct bookings, and provides a scalable foundation for continued growth across its portfolio.