Hotel ZaZa Austin

Building direct demand for a bold luxury hotel in downtown Austin.

  • Case Study
Services
  • Website Maintenance
  • Search Engine Optimization
  • Advertising
  • Local SEO
  • Website Design
  • AI Visibility
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Hotel ZaZa Austin lounge with leather seating and tropical bird artwork

Client

Hotel ZaZa Austin Downtown brings the brand’s expressive take on luxury to Austin’s Warehouse District. The Michelin Key hotel sits near Sixth Street, ACL Live and Lady Bird Lake, with concept suites, a rooftop pool, ZaSpa and Group Therapy restaurant.

Partnership

Working within Hotel ZaZa’s Texas portfolio, we redesigned the Austin property’s website as part of a shared digital foundation for all four hotels. We continue to manage the website and support the property through advertising, search engine optimization, AI visibility and ongoing optimization.

The website brings rooms, concept suites, Group Therapy, ZaSpa, the rooftop pool and event experiences into one clear path. That connected structure helps guests explore the hotel while giving the team a flexible platform for changing offers, need periods and local demand.

Austin market strategy

Luxury hotel marketing in Austin starts with understanding how the city is actually booked. Business travel, music, major events, weekends and seasonality all influence what guests search for and when they are ready to reserve. We use those signals to adjust the message, channel mix and timing without flattening the personality that makes Hotel ZaZa distinct.

The Results

75% increase

Direct booking revenue compared to previous year

5% increase

Conversion following .com redesign

25% increase

Contribution of Direct bookings in channel distribution

On Your Mark,
Get Set,

Results

+108%
Direct Revenue
+102%
Organic Search Revenue
15 ROAS
Paid Media

On Your Mark,
Get Set,