Table of Contents
Client
Hotel ZaZa Houston Museum District is a luxury boutique hotel located in one of Houston’s most culturally rich neighborhoods. Known for its expressive interiors, themed suites, and elevated guest experience, the property blends art, design, and hospitality to create a stay that is both memorable and distinctive.
With amenities including a full-service spa, outdoor pool, destination dining, and curated event spaces, the hotel positions itself as a lifestyle destination for both leisure and business travelers.
As part of the broader Hotel ZaZa collection, the Museum District location required a digital presence that could reflect its bold identity, support multi-location navigation, and deliver a seamless booking experience for modern travelers exploring Houston.
Partnership
ZaZa Hotels partnered with Gourmet Marketing, a digital marketing agency for hotels, to redesign and develop the website for Hotel ZaZa Museum District and better communicate the property’s luxury positioning. The project focused on improving user experience, elevating the online presence, and increasing direct bookings through targeted paid advertising campaigns and stronger visibility on Google. We also ensured the website was easy to navigate across all key sections, including rooms, spa, event spaces, and dining, creating a seamless journey from discovery to reservation across all devices.
The impact of the redesign was recognized within the industry, earning multiple design and user experience awards, further reinforcing the quality, creativity, and performance of the digital platform.
The result is a modern, high-performing website that not only reflects Hotel ZaZa’s bold identity but also strengthens visibility on Google, enhances user engagement, and supports long-term marketing and growth initiatives.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,