Hotel ZaZa Houston Museum District

Art-driven design with bold hospitality and immersive luxury

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Client

Hotel ZaZa Houston Museum District is a luxury boutique hotel located in one of Houston’s most culturally rich neighborhoods. Known for its expressive interiors, themed suites, and elevated guest experience, the property blends art, design, and hospitality to create a stay that is both memorable and distinctive.

With amenities including a full-service spa, outdoor pool, destination dining, and curated event spaces, the hotel positions itself as a lifestyle destination for both leisure and business travelers.

As part of the broader Hotel ZaZa collection, the Museum District location required a digital presence that could reflect its bold identity, support multi-location navigation, and deliver a seamless booking experience for modern travelers exploring Houston.

Partnership

ZaZa Hotels partnered with Gourmet Marketing, a digital marketing agency for hotels, to redesign and develop the website for Hotel ZaZa Museum District and better communicate the property’s luxury positioning. The project focused on improving user experience, elevating the online presence, and increasing direct bookings through targeted paid advertising campaigns and stronger visibility on Google. We also ensured the website was easy to navigate across all key sections, including rooms, spa, event spaces, and dining, creating a seamless journey from discovery to reservation across all devices.

The impact of the redesign was recognized within the industry, earning multiple design and user experience awards, further reinforcing the quality, creativity, and performance of the digital platform.

The result is a modern, high-performing website that not only reflects Hotel ZaZa’s bold identity but also strengthens visibility on Google, enhances user engagement, and supports long-term marketing and growth initiatives.

What our client is saying

We love the team at Gourmet. They are very attentive, knowledgeable and great at thinking outside the box to accomplish goals.

Lisa Fuentes

Vice President of Brand Strategy, Hotel ZaZa

The Results

75% increase

Direct booking revenue compared to previous year

5% increase

Conversion following .com redesign

25% increase

Contribution of Direct bookings in channel distribution

On Your Mark,
Get Set,