We are Gourmet Marketing.
Hotel advertising agency that boosts direct bookings.
Case Study: Reducing OTA reliance through smarter paid strategy
We help hotels
get discovered, before guests
even search “hotels.”
We prioritize traveler intent over keywords.
Digital advertising for hotels has evolved. Success now depends on understanding how travelers plan, search, and decide—not just what they type into Google. Our campaigns use AI-driven intent models and the latest paid media technologies to reach qualified guests early in their journey, before they start comparing rates.
We align every pay-per-click campaign with your revenue strategy—whether protecting your brand’s online presence, filling need periods, or generating future demand. By combining real booking engine insights with performance data, we keep your advertising efficient, adaptive, and focused on measurable results.
What We Do
Intent-driven campaigns that turn traveler searches into direct bookings.
Our PPC strategy extends beyond just bidding on keywords; we focus on traveler intent. Using Google Ads’ pay-per-click and AI-driven intent models, we align our campaigns with how travelers plan and make purchases. By combining advanced automation with insights from our SEO and content marketing efforts, we can identify potential guests before they start searching for specific hotels, allowing us to engage them early in their trip planning.
We structure every ppc campaign around performance. Brand protection campaigns safeguard your hotel’s online presence and convert high-intent searches, while category and destination-focused campaigns attract new audiences. This approach gives hoteliers stronger visibility, higher profitability, and full control over their marketing investment.
We advertise exactly where your hotel needs demand.
Metasearch is the only paid media channel directly linked to your hotel’s live availability, rates, and booking data. This makes it the most effective tool for aligning marketing efforts with the revenue team in the hotel industry. We work closely with your revenue team to identify opportunities based on stay date, booking window, and length of stay, then adjust campaigns in real time to secure demand where it’s most needed.
Our campaigns run across Google Hotel Ads, TripAdvisor, Trivago, and Kayak, giving your property direct visibility against OTAs at the moment travelers compare rates. By optimizing around actual demand patterns, not generic clicks, we help luxury hotels increase profitability, balance occupancy, and drive more direct bookings with measurable efficiency.
Turn social engagement into measurable demand for your hotel.
Our social media advertising campaigns merge visual storytelling with a performance-driven social media strategy. By leveraging meta platforms like Facebook and Instagram, we create dynamic campaigns that engage travelers during the inspiration and planning phases—well before they enter the booking funnel.
Every digital marketing campaign is focused on user intent. We retarget individuals who have visited your website or interacted with your content using personalized creatives that reflect their travel interests. By aligning our advertising message with traveler behavior, we help boutique hotels increase brand visibility, drive qualified traffic, and turn interest into direct bookings—without relying on online travel agencies (OTAs).
Transform inspiration into action with performance-driven social campaigns.
Our display and retargeting campaigns keep your hotel visible throughout the traveler’s decision-making process. We reach potential guests across the web using dynamic creative and behavioral targeting—delivering personalized messages that match where each user is in their booking journey.
Our social ads also support your hotel’s overall social media marketing strategy by reinforcing brand visibility beyond organic reach. By connecting campaign data with booking engine insights, we build audiences based on real traveler behavior—whether they viewed a specific room, started checkout, or searched certain stay dates. This integrated approach drives measurable conversions, increases direct bookings, and strengthens hotel brand recall among high-intent travelers.
Connect with travelers wherever they are and when they’re ready to book.
Mobile advertising connects your hotel with guests searching and booking on the go. We design mobile-first campaigns optimized for same-day stays, nearby travelers, and high-intent users across Google, Meta, and travel apps.
By combining geolocation data, proximity targeting, and device insights, we capture demand from travelers at the final decision stage. Every campaign is built to load fast, convert quickly, and adapt to your revenue goals—turning mobile visibility into direct bookings with measurable efficiency.
Inspire travelers with storytelling that drives action.
YouTube campaigns bring your hotel’s guest experience to life through compelling, visual storytelling. We develop video strategies that display your brand personality, emphasize your destination, and build emotional connections with travelers before they start comparing rates.
Each campaign is supported by precise targeting—reaching users actively planning trips, researching local attractions, or viewing travel content. Combined with remarketing layers and audience signals, this strategy builds hospitality brand awareness, enhances brand recall, and guides travelers from inspiration to booking with measurable results.
Integrated hotel advertising designed for a multi-channel world.
We build multi-channel strategies that connect paid media, SEO, and content marketing to drive efficiency and discover new opportunities. By aligning organic and paid efforts, we reduce cost per click, strengthen visibility across ad platforms, and ensure every campaign works harder toward a shared goal—direct bookings.
Our content-driven approach supports paid campaigns by improving ad quality, relevance, and engagement. This integration helps lower acquisition costs while expanding reach to potential guests who are still in the inspiration and planning stages. The result is a smarter, more connected advertising ecosystem that improves performance, reduces waste, and helps hotels reach travelers before they start comparing rates on OTAs.
Our Approach
Find high-value guests before OTAs ever see them.
Our campaigns go beyond keyword targeting—we use advanced intent modeling to identify travelers who are most likely to book. With the latest AI and audience tools, we can reach guests who’ve just booked a flight to your city, viewed your competitors, or explored local attractions and events.
This allows us to advertise to travelers before they start searching for hotels, capturing intent earlier and at a lower cost. By targeting these mid-funnel moments, we help hotels increase direct bookings efficiently while avoiding high-cost competition from OTAs.
Use each advertising channel for its strongest purpose.
Each advertising platform plays a unique role in the traveler’s journey, and we craft campaigns to match. PPC ads and metasearch target active demand, while Facebook ads and YouTube raise awareness among travelers still exploring destinations. Display and retargeting campaigns reconnect with users already engaged with your hotel or booking engine.
Our internal strategy links these channels so they work together, not against each other. This setup reduces waste, keeps visibility consistent, and guides travelers smoothly from discovery to booking.
Bridge marketing execution with real revenue strategy.
Our hotel PPC management approach is built on collaboration. We work directly with revenue teams to align advertising campaigns with live business goals—ensuring every dollar supports occupancy, rate, and revenue targets. By sharing in-depth performance data, we can adjust campaigns based on pacing, demand, and market trends in real time.
Together, we review hotel website performance, analyze target audiences, and optimize hotel PPC campaigns for stronger ROAS and conversion rates. This integrated process connects marketing with operational insight—turning advertising into a measurable driver of hotel bookings and profitability.
Every campaign evolves with performance, not assumptions.
Optimization is never static. We continuously refine ad copy, hotel PPC structure, targeting, and landing pages based on real-time data. Every adjustment—whether it’s bid strategy, keyword research, creative testing, or audience segmentation—is guided by measurable performance insights, not guesswork.
Our data-driven approach relies on A/B testing and detailed analysis of click-through rates, booking patterns, and traveler intent to uncover what drives results. We reallocate budget toward the highest-performing segments, ensuring your advertising remains efficient, competitive, and aligned with measurable hotel revenue goals.
Connect every click to actual hotel performance.
As a hotel PPC agency, our reporting framework gives hotels a complete view of performance—from ad spend to guest revenue. We integrate data from Google Analytics, Google Ads, Meta, and metasearch to evaluate how each campaign influences potential customers and lead generation throughout their booking journey.
Every report goes beyond surface metrics like impressions or clicks. We analyze cost per click, return on ad spend, conversion rates, and on-site user experience to understand how travelers interact before booking. This data-driven approach links marketing efforts directly to measurable results, helping hotel teams see not just what performed, but why it worked—and how it can generate more direct bookings and qualified leads.
Stay ahead as platforms, travelers, and technology evolve.
We continuously adapt to the changing advertising landscape, testing new AI-driven tools, audience models, and ad strategies across Google, Meta, and metasearch platforms. Our team explores innovative ways to improve paid search performance, strengthen ad campaign rankings, and apply proven e-commerce principles to hotel marketing.
By staying current with emerging ad platforms and automation technologies, we ensure your campaigns remain competitive in a fast-moving environment—where traveler behavior, algorithms, and technology evolve faster than traditional marketing can react. We help hotels navigate these shifts with confidence, efficiency, and measurable advantage.
What our clients are saying.
We view Gourmet as an extension to our organization and truly feel that they are fully invested in our success. The personalized attention is unmatched and we couldn't be happier with Gourmet Marketing.
The innovative strategies and deep understanding of the digital landscape demonstrated by Gourmet Marketing have been instrumental in enhancing our online presence and establishing our hotel as a quintessential destination in New York.
Gourmet Marketing quickly transformed our digital marketing and online presence for multiple brands across multiple markets. Their team of experts made quick changes to our strategy that resulted in immediate revenue impact. They are a true partner focused on their client's success and long term growth.
The Gourmet team is simply fantastic! Their creativity and attention to detail are unmatched. Working with them was a breeze, and they delivered outstanding advertising results. Highly recommend!
Daniel Cruz
Roost Hotels / President
Nur Ercan
COO / The Marmara Hotels
Jack McCabe
Method Co. / VP of Strategy
Shannon Averill
Whyle
Huseyin Ozer
Leyla / Owner
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