The Wallace is a beacon of tranquility and sophistication in the bustling heart of Manhattan's Upper West Side, New York City. This boutique hotel, nestled in one of the city's most vibrant neighborhoods, offers guests an unparalleled experience of luxury and comfort, mirroring a true New York City pied-à-terre.
Partnership
As one of Manhattan’s newest boutique hotels, The Wallace needed to quickly establish itself as a luxury brand within New York City’s competitive hospitality market. Empire Hotel Group partnered with Gourmet Marketing, a luxury hotel marketing agency for NYC hotels, to strengthen The Wallace’s brand visibility, build a foundation for direct bookings, and position the property among the city’s most distinguished independent hotels.
Work
The initial move involved implementing a mobile-first, e-commerce-focused website redesign to enhance usability without compromising design. This strategic overhaul targeted the improvement of direct booking efficiency.
Subsequently, a tailored advertising and SEO strategy, grounded in comprehensive market demand and competitor analysis, was deployed to ensure a rapid gain in market presence and establish a solid foundation for ongoing success. These strategic efforts were dedicated to positioning The Wallace as a sought-after destination in the Upper West Side.
What our client is saying
At The Wallace Hotel, our partnership with Gourmet Marketing is the cornerstone of our marketing strategy—an essential alliance driving direct revenue and brand awareness. Their expertise seamlessly integrates with our team, elevating our marketing efforts. With their guidance, we're not just meeting industry standards; we're setting new benchmarks.
