The Wallace is a beacon of tranquility and sophistication in the bustling heart of Manhattan's Upper West Side, New York City. This boutique hotel, nestled in one of the city's most vibrant neighborhoods, offers guests an unparalleled experience of luxury and comfort, mirroring a true New York City pied-à-terre.
Upon its opening amidst the challenging backdrop of the COVID-19 pandemic, The Wallace faced the immediate need for strong visibility and market presence in the competitive landscape of Manhattan's Upper West Side. Empire Hotel Group tasked Gourmet Marketing with a two-fold objective: to carve out a significant market share against well-established hotel brands and to lay the foundation for a robust direct booking business.
The initial move involved implementing a mobile-first, e-commerce-focused website redesign to enhance usability without compromising design. This strategic overhaul targeted the improvement of direct booking efficiency.
Subsequently, a tailored advertising and SEO strategy, grounded in comprehensive market demand and competitor analysis, was deployed to ensure a rapid gain in market presence and establish a solid foundation for ongoing success. These strategic efforts were dedicated to positioning The Wallace as a sought-after destination in the Upper West Side.
What our client is saying
The partnership has been a cornerstone of our success, blending strategic foresight with actionable solutions. I am profoundly thankful for the years of collaboration we've shared, continually trusting in their expertise to navigate our most challenging problems.