How to Use QR Codes Effectively
In the previous piece I wrote about QR codes, I mentioned how beneficial integrating them into your marketing plan can be. What I didn’t mention, however, was just how...
Blog (19)
QR Codes Can Kick Your Online Marketing into High Gear
Those odd shaped black and white squares that are popping up more frequently than ever deserve a double take, in particular for small business owners looking for every...
Google Redefines Local Search & Social Media with Google+ Local
Google Places is no more. All the Google Places listings (local search listings) have been moved onto Google+ Local, a new offshoot of Google’s social media (Google +)....
Google’s Genius Business Strategy to Take on Facebook
Google, in a classic bait and switch, plans on using Zagat reviews through Google+ Local to outflank Facebook, providing a level of convenience that will highlight the...
The Different Marketing Jobs Available
As a graduate or being midway through your studies, you’re probably being asked which discipline or area of marketing you plan to enter. You might have even found your way...
Strategies for Social Media’s Growing Love of Images
You may have missed it, but a social media visual revolution happened over the last few months. Rapidly, social media (unlike search engines) is starting to become ruled...
The Marketing Effects of Google +’s Redesign Current & Future
The Google + redesign has caught us by surprise. By all measures, Google has clearly made something to take note of. Although they still have to refine their new...
Gourmet Marketing featured in first Google+ Hangout On Air
On March 29th, I participated in Google Engage’s first Hangout on Air broadcast from the Google Engage+ page. Agencies from Greece, Portugal, Sweden and the US joined to...
Will Groupon Fall as Fast as it Grew?
Groupon does not look so good on paper. Last week, they went from making $15 million to losing $15 million after they restated their 4th quarter earnings. And Wall Street...
LivingSocial Takes On Seamless & Grubhub with Takeout & Delivery Service
LivingSocial, and to a lesser extent Groupon, are dubiously fishing around for new services,as if they don’t have a long-term plan. Despite their marketing prowess from...