ROOST White House

ROOST White House delivers sophisticated apartment-style accommodations steps from Washington, D.C.’s most significant institutions. Designed for business travelers, government officials, policy professionals, and long-stay guests who require both comfort and proximity, the property balances refined interiors with functional workspaces to support productivity and rest.

With its design-forward aesthetic and prime location, ROOST White House offers a premium extended-stay experience that aligns with the expectations of discerning travelers operating in the capital. 

ROOST engaged Gourmet Marketing to lead its full digital acquisition strategy, ensuring precise visibility, disciplined demand capture, and a unified brand presence across performance channels. As ROOST’s integrated partner and digital marketing agency for hotels in Washington, D.C., we oversee the complete digital ecosystem with a singular mandate: strengthen direct revenue while positioning the property among the city’s premier extended-stay hotels.

Our support spans paid media, organic search, and conversion-layer refinement. We implemented structured paid media for hotels, developed foundational search optimization for hotels, and integrated ongoing diagnostics through our hotel performance platform.

This integrated approach ensures ROOST White House captures high-value demand from business, government, and extended-stay travelers across the capital’s complex search and booking environment.