Bonchon

Bonchon is a globally recognized restaurant brand known for its signature Korean double-fried chicken and Asian fusion menu. Founded in Busan, South Korea, in 2002 and introduced to the United States in 2006, the brand has expanded to hundreds of locations across multiple countries, building a loyal following for its distinctive flavors and crispy chicken.

With a rapidly growing franchise network and a strong presence in the U.S. dining market, Bonchon required a modern digital platform capable of supporting brand storytelling, location discovery, and guest engagement across a global audience.

Bonchon partnered with Gourmet Marketing to deliver a comprehensive website design and development initiative that would modernize the brand’s digital presence while supporting its growing network of restaurant locations.

As a hospitality-focused hotel marketing agency, Gourmet Marketing approached the redesign with an emphasis on scalability, visual storytelling, and intuitive navigation. The goal was to create a website experience that reflects Bonchon’s vibrant brand personality while making it easy for guests to explore menus, locate nearby restaurants, and engage with the brand online.