In 2027, the hotels that win group business will be the ones that are easiest to find, compare, and book online.
Every F&B budget has a line for beverage, and at most properties that line is set the same way: last year's number, plus a few points. Nobody argues about it. Rooms takes...
Prepared by Gourmet Marketing, a hotel marketing agency offering SEO, content marketing, social media, and website development for hotels, restaurants, and boutique...
It is September. You have a spreadsheet open with 2026 actuals in one column, a percentage increase in the next, and somewhere below that a number you will have to defend...
Content created by Gourmet Marketing, a full-service hotel marketing agency helping independent hotels grow direct revenue with data-driven marketing strategies built for...
This article was prepared by Gourmet Marketing, a hotel marketing agency specializing in strategy, branding, and digital growth for hotels.
Hotel rate parity is vital to your hotel's success, especially in the competitive online arena.