Table of Contents
Client
The Carnegie Hotel is an intimate boutique hotel located in Midtown Manhattan, directly across from Carnegie Hall and just steps from Central Park. Designed for travelers seeking a refined yet understated stay, the property blends modern comfort with a strong sense of place in one of New York City’s most culturally rich neighborhoods.
With just over 60 rooms, the hotel offers a more personal alternative to large-scale Manhattan properties, combining thoughtful design with curated amenities such as complimentary breakfast, daily wine hour, and a relaxed lounge environment. Its interiors reflect a contemporary, European-inspired aesthetic, creating a calm and welcoming atmosphere within the energy of the city.
Positioned within walking distance of Fifth Avenue, Times Square, and major cultural landmarks, The Carnegie Hotel appeals to both leisure and business travelers looking for convenience without compromising on experience.
As a boutique hotel defined by location, intimacy, and guest experience, the brand required a digital presence that could capture its character, communicate its offering clearly, and provide a seamless journey for guests discovering and booking their stay in New York.
Partnership
The Carnegie Hotel engaged Gourmet Marketing to architect its digital presence, ensuring clarity, visibility, and conversion performance in a competitive hospitality market.
As a hotel digital marketing agency, we act as an integrated partner across website design, paid media, SEO, local SEO, and content, aligning each channel to strengthen direct revenue and reduce reliance on third-party platforms.
Our mandate spans every layer of the brand’s digital ecosystem. We delivered a comprehensive website design and development solution, supported by SEO, local SEO, paid media, and content marketing, alongside structured improvements to user experience and conversion pathways. We have also integrated ongoing diagnostics through our hotel performance platform.
These systems work together to position The Carnegie Hotel as a distinctive presence within its market, reinforcing its identity while driving visibility, engagement, and direct bookings.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,