Table of Contents
Client
Opera House Hotel is a boutique hotel located in the Bronx, New York, set within the historic Bronx Opera House building. Originally built in 1913 as a theater that hosted performers such as Harry Houdini and the Marx Brothers, the property has been reimagined into a distinctive hospitality destination rooted in cultural heritage.
Today, the hotel blends historic character with modern comfort, offering well-appointed accommodations, business amenities, and a central location near Yankee Stadium and key New York attractions. As one of the first boutique hotels in the Bronx, it provides a unique alternative to traditional Manhattan stays while remaining well connected to the city.
With a strong narrative tied to its theatrical past and a growing appeal among both business and leisure travelers, Opera House Hotel required a digital presence that could capture its story, highlight its location, and provide a seamless experience for guests booking their stay in New York.
Partnership
The Opera House Hotel engaged Gourmet Marketing to design its website, ensuring clarity, visibility, and conversion performance in a competitive hospitality market.
As a hotel marketing agency, we act as an integrated partner across services such as website design, paid media, SEO, and content management, aligning each channel to strengthen direct revenue and reduce reliance on third-party platforms.
Our mandate spans every layer of the brand’s digital ecosystem. We delivered a comprehensive website design and development solution, supported by SEO, content management, and local SEO, alongside structured improvements to user experience and conversion pathways. We have also integrated ongoing diagnostics through our hotel performance platform.
These systems work together to position the Opera House Hotel as a distinctive presence within its market, reinforcing its identity while driving visibility, engagement, and direct bookings.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,