Hotel ZaZa Austin

ZaZa Hotels is a collection of luxury boutique hotels across Texas, with locations in Austin, Dallas, and Houston. Known for their expressive interiors, themed concept suites, and highly personalized service, each property delivers a distinctive blend of comfort, style, and elevated hospitality.

Hotel ZaZa Austin stands out as one of the brand’s most vibrant and design-forward destinations. Located in the heart of the city, the property reflects Austin’s creative spirit through bold aesthetics, curated experiences, and a strong sense of individuality. From its immersive interiors to its social spaces and destination dining, the hotel offers a stay that is both energetic and refined.

As a multi-location brand with a strong identity and growing recognition, ZaZa required a digital presence that could reflect the uniqueness of each property while maintaining consistency across the portfolio. The website needed to clearly communicate the brand’s luxury positioning, support discoverability, and deliver a seamless experience for guests exploring and booking their stay.

ZaZa Hotels engaged Gourmet Marketing to redesign and develop its website, ensuring clarity, visibility, and conversion performance across a competitive luxury hospitality market.

As a hotel digital marketing agency for Texas hotels, we acted as an integrated partner across website design and development, paid media, and search optimization—aligning each channel to strengthen direct revenue and reduce reliance on third-party platforms.

Our mandate spanned every layer of the brand’s digital ecosystem. We delivered a comprehensive website design and development solution, restructuring navigation across key areas including rooms, ZaSpa, dining, and event spaces to create a seamless and intuitive user journey. This was supported by targeted paid advertising campaigns, local search enhancements, SEO, and metasearch integration to improve visibility and capture high-intent demand.

Working closely with ZaZa’s internal creative team, we ensured the website reflected the brand’s bold identity while maintaining usability and performance across all devices. We have also integrated ongoing diagnostics through our hotel performance platform.

Following launch, the platform received eight industry awards, including recognition from CSS Design Awards for Best Innovation, Best UI, and Best UX, as well as multiple Davey Awards for Best Website Redesign, Best UI, Best Navigation, Best Home Page, Best Practices, and Best Hotel and Lodging. These accolades highlight the strength of both the design and user experience across a broad audience.

The result is a high-performing digital platform that elevates the ZaZa brand online, increases direct bookings, and provides a scalable foundation for continued growth across its portfolio.