Graphic advertising that utilizes text, images, and video on websites, apps, or social media is a great way to build brand recognition. Let Gourmet Marketing help you craft display ads that showcase your unique style.
97% of people who visit your site for the first time leave without buying anything. Retargeting ads remind visitors to revisit your products and services, even after they leave your site. Retargeting and remarketing campaigns are a crucial part of any successful advertising strategy.
By using prospective ads that target digital profiles similar to those of your existing customers, you can attract new audiences who are most likely to convert into paying customers. This is a great way to automate the customer acquisition process.
There are billions of searches made each day, so make sure your brand shows up. Search ads can help potential customers notice your brand and take action. What’s more, they protect your brand from competitors who will try to use search queries using your brand name to advertise for themselves.
One of the most powerful and important channels today in the hotel industry, metasearch ads offer the best way to compete with OTAs when used together with local search optimization.
OOH advertising includes everything from billboards to bus shelters, and everything in between. It’s a great way to get people noticing your brand as they go about their daily lives.
This type of ad offers unique solutions to help connect your business with the travelers you want to reach. Set up and present offers and serve up ads with real-time availability and pricing to people based on where and when they want to travel.
The recipe for a successful advertising
It’s not enough to simply target a few keywords. To create effective ads, you need to be able to fully understand your audience and how best to market to them. Our advertising team helps ensure your ads are only shown to people most likely to buy what you’re selling, working through retargeting and remarketing to support the buyer decision-making process.
In some cases, your customer’s decision-making process is long. By serving ads at the right time, you can remind audiences of your brand before they forget about you.
All successful advertising campaigns include a clear and compelling call-to-action (CTA). For example, “Book Now”, “Order Online”, or “Check Availability”. If your campaign doesn’t include them, you’ll be disappointed with the amount of results you get.
Consistent and clear messaging is key to reaching your audience effectively. Create holistic campaigns by integrating them across various platforms. Don’t forget to support these campaigns with landing pages, email newsletters, and marketing automation as well.
We’ve been serving up results-driven ads for 12 years, and it’s all thanks to a few amazing partners who took a chance on us early on. Because of them, we’ve been able to hone the skills needed to deliver the results you need for your business.
If you’d like to learn more about us, our process and how we can help you achieve your business goals, schedule a call with us!