Ideas on Making Your Fanatical Customers Your Marketing Superstars
A few customers always go beyond being loyal regulars at their favorite restaurants and become shamelessly obsessed. Some of the most extreme examples come up in this...
Blog (21)
Is Restaurant Week a Wise Idea for Your Restaurant?
Restaurant Week is not about Restaurant Week at all. It’s about what customers do the other 50 or so weeks per year. However one feels about Restaurant Week, one cannot...
How Food Trucks Will Keep On Trucking
Even though food trucks have its fair share of skeptics, food trucks are here to stay. The numbers are indisputable. 91 percent of people who have tried food trucks...
Foursquare: The New Middleman for Groupon and LivingSocial Deals
If you haven’t noticed, Groupon and its rival, LivingSocial (along with others) have moved past the simple daily deals model. Consequently, the new breed of Groupon and...
Ideas for Facebook Engagement: Waking Up Your Fans
More than not, whether a restaurant succeeds or fails in Facebook marketing depends on what happens on the wall of its Facebook Page. The Facebook wall decides both the...
Google Offers Makes NYC/San Francisco Debut
Today, Google Offers has arrived on the shores of Manhattan (along with San Francisco and Oakland). Even though it’s still in Beta, it is clear that Google feels that...
Marketing Idea: LIKE Targeting To Boost Facebook Page
There is no point in trying to market over Facebook without any fans (people who LIKE your restaurant). Engagement, in general, should be the priority but before you can...
SeamlessWeb is Now Web-less
Maybe, it has shown up in your inbox already, but SeamlessWeb, as we know it, is no more. The new name is “Seamless.” There is no need to worry, as in general, barely...
Public Relations Essential
Public relations is for restaurants too. Getting the media on your side is one of the best things you can do for your restaurant. That’s because when a media outlet covers...
Point Of Sale Systems for Restaurants – an introduction
One of the questions any restaurant manager has to ask is: which Point Of Sale (POS) system should I use? In the US, there are dozens of point of sale systems that are...