Groupon, Savored & LivingSocial Create Special Deals for the Rich
Daily Deal sites are working their way up the socioeconomic ladder. LivingSocial and Groupon have launched new services that target wealthy customers (LivingSocial Gourmet...
Blog (21)
Foursquare Warning: Unauthorized Deals Provided by MobileSpinach
Very recently, some of Gourmet Marketing restaurant clients found on their Foursquare page a deal by MobileSpinach. They had not approved of the deal nor knew about...
Restaurant Marketing Essential
In the past, I have emphasized creating value for customers as the heart of restaurant marketing. Customers makes decisions in much the same way as businesses do, by...
Yelp’s Misleading Claims About Filter’s Accuracy
Yelp is suggesting that gaming (fake reviews) is eliminated by their filter based on a working paper by Michael Luca of Harvard Business School. I think that is going too...
The Freebookings Mystery: What Does Livebookings Have Up Its Sleeve
Freebookings, owned by Livebookings, will be launched soon (this fall). This online restaurant reservation software promises something incredible. Freebookings claims it...
Is Facebook Ads Ready for Restaurants? The Positives and Negatives
Restaurants should no longer dismiss Facebook Ads as Ads has become progressively friendlier for small businesses. But problems remain. I’ll try to give you a balanced...
The Future of Daily Deals And Where Restaurants Fit In That Future
Our own Marc Liu spoke at a fascinating panel on Daily Deals. It covered the future and effect of daily deals. We wanted to give you some of the highlights, as this...
5 Tips for Marketing a Sustainable or Organic Restaurant
Yes having an organic, green or environmentally-conscious restaurants is becoming a popular trend now, but that doesn’t make it easy, especially in this economy. If you...
Seamless’ Quirky Restaurant Awards: CRAVED
Seamless, the online restaurant ordering giant, wants to be as well known as CitySearch, Yelp, OpenTable etc.. That’s why, like the other companies, they started their own...
Marketing Idea: Does Your Menu Have A Secret Weapon?
Most restaurants would benefit from a secret weapon on their menu. This is what I mean: based on the cuisine of every restaurant you expect certain foods and you don’t...