Display advertising is graphic advertising on websites, apps, or social media through banners or other advertising formats made of text, images, flash, video, and audio. Our advertising team prefers to display ads primarily for brand recognition campaigns since it is harder to connect with a target audience.
97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever unless you can bring them back. Retargeting ads remind your visitors of your products and services after they leave your website without buying. Both retargeting and remarketing are an essential part of any advertising strategy our advertising team creates.
Prospecting helps attract new audiences who are likely to convert and become customers. By targeting digital profiles similar to those of your existing customers, prospecting automates new customer acquisition.
With billions of searches per day on search engines, you can use search ads to make sure potential customers notice your brand, consider your offerings and take action. PPC Ads are also essential to protect your brand from competitors who use your brand name search queries to advertise.
Metasearch is extraordinarily powerful and maybe the most crucial advertising channel today in the hotel industry. It is the best way to compete with OTAs for many hotels if it is used together with local search optimization.
Out-of-home (OOH) advertising is advertising experienced outside of the home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between.
Facebook Travel Ads offers unique solutions that help connect your business with the travelers you want to reach. These solutions, customized for travel advertisers, enable you to set up and present offers, serve up ads with real-time availability and pricing to people based on where and when they want to go, and more.
The recipe for a successful advertising
Many think that simply putting money on specific keywords will cut the deal. Well, it is not that easy. Fully grasping who your audience is and how to best market to them is critical. Ensure that your ads are shown only to the people most likely to want what you’re selling. Our advertising team always takes into account the length of the decision-making process. That’s why they support any campaign with retargeting and remarketing.
Many think that simply putting money on specific keywords will cut the deal. Well, it is not that easy. Fully grasping who your audience is and how to best market to them is critical. Ensure that your ads are shown only to the people most likely to want what you’re selling. In some cases, your customer’s decision-making process is long, so make sure to boost your campaign using remarketing and retargeting and remind them of your brand.
Book Now, Order Online, Check Availability. All successful advertising campaign includes a clear and compelling call-to-action (CTA). Don’t advertise without them; you will be disappointed with the results and the amount of money you spend.
To reach your audience effectively, you need to have consistent messaging. Ensure that your ads are integrated across various platforms with the same message, regardless of the platform. Support your advertising campaign with a landing page, an email newsletter, marketing automation.
Thanks to some amazing partners who took a risk on us early on we’ve been at this for twelve years. Because of them, we’ve crafted the skills to deliver the results you need for your business.
If you’d like to learn more about us, our process and how we can help you achieve your business goals, schedule a call with us!