The Pinch Charleston

The Pinch is a luxury boutique hotel at the corner of King and George Streets in downtown Charleston, South Carolina. Its 25 rooms and suites feature full kitchens, combining the comforts of an apartment with a boutique hotel stay. With restaurants, shopping, and historic attractions nearby, the location is central to how we introduce the property to travelers.

Since before The Pinch opened, we have served as its hotel marketing agency in Charleston, managing advertising, SEO, and its digital experience. We helped launch the hotel and continue to develop its website, Explore Charleston content, and campaigns together as its marketing needs evolve.

Building Explore Charleston around the hotel’s location

A Charleston stay often begins with a restaurant, an attraction, or a neighborhood someone wants to explore. We created Explore Charleston using Explore Hub, our digital travel guide product, to introduce The Pinch while travelers are still planning their visit.

We develop local guides to restaurants, bars, attractions, and things to do, with maps showing their proximity to the hotel. The content gives travelers useful reasons to explore Charleston and helps them understand The Pinch’s location before they begin comparing places to stay.

Connecting destination research with hotel searches

Our hotel SEO strategy connects that destination research with searches for boutique hotels and short stays in Charleston. We develop and refine the hotel’s content around those accommodation searches, while links from Explore Charleston give readers a way to move from planning their visit to considering The Pinch.

The guide and hotel website answer different questions along the same journey. Explore Charleston helps travelers decide what they want to experience in the city. The hotel pages help them assess whether The Pinch is the right place to stay and continue toward booking.

Giving advertising a stronger content foundation

Our hotel advertising strategy draws on the same website and destination content. Explore Charleston gives Google’s AI Max for Search additional local information that can support relevant search matching. Where text customization and final URL expansion are enabled, eligible pages can also inform ad copy and landing-page selection.

We manage paid search alongside ongoing content and website updates. This keeps the reasons to visit Charleston connected with the hotel’s offer, so travelers can move from discovering the destination to evaluating a stay. We continue to refine the campaigns and the pages they rely on as part of the hotel’s ongoing marketing.

Tracking discovery through AI

Explore Charleston also supports our AI optimization work. Its guides and maps describe the relationship between The Pinch and nearby places, providing clear local context for search and AI systems. We monitor the hotel’s appearance in relevant AI responses, with visibility reaching up to 40% in the category we track.

From January through September 2026, Google Ads attributed revenue increased 26.5% compared with the same months in 2025. Google organic revenue rose 23.2%, and total organic revenue, including Google Business Profile, grew 9.6%. Top 10 organic keywords increased 33.5% between the September snapshots.