The Pinch Charleston

The Pinch Charleston is a boutique hotel in the heart of historic Charleston, blending restored architecture with modern design. Offering stylish rooms, extended-stay residences, and farm-to-table dining, the property sits steps from the city’s top attractions. In a highly competitive destination, The Pinch sought to boost its digital presence and grow direct bookings.

To help The Pinch stand out from OTAs and secure more direct bookings, Gourmet Marketing, a digital marketing agency for Charleston hotels, introduced Explore Charleston, powered by our proprietary Explore Hub platform. This digital travel guide resides on the hotel’s website and highlights nearby attractions, restaurants, shops, and essentials, turning location into a competitive edge.

Explore Charleston serves three purposes:

1. It serves as a convenience for guests, making it easier for them to plan their stay.

2. It functions as a sales tool by highlighting the hotel's proximity to all the attractions visitors want to visit.

3. Drives long-term growth through content-rich pages and internal linking — a foundational part of our hotel SEO services.

We built individual landing pages for each location, optimized around high-intent keywords people search while planning a trip to Charleston — before they start looking for hotels. These top-of-funnel pages, combined with supporting content like “Things to Do in Charleston” and “Getting Around,” position The Pinch as a trusted local authority.

The goal: capture traffic earlier in the planning journey, reduce reliance on ads, and improve rankings across both travel and hotel-related search terms — all while reinforcing the brand at every step.