The Pearl Hotel

Turning a Theater District location into direct bookings, from search to ChatGPT.

  • Case Study
Services
  • Website Design
  • HubSpot
  • Website Maintenance
  • SEO
  • Local SEO
  • Advertising
  • Email Marketing
  • AI Optimization
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The Pearl Hotel in Midtown Manhattan's Theater District

Client

The Pearl Hotel is a boutique hotel in Midtown Manhattan, set in the heart of the Theater District near Times Square. Its 94 rooms and suites include select accommodations with balconies, and the hotel is home to Empire Steak House.

Broadway theaters, Restaurant Row, Rockefeller Center and Central Park are all within easy reach. That location is the hotel’s strongest selling point, and it shapes how we market every stay.

Partnership

Gourmet Marketing runs The Pearl Hotel’s full digital program. As a boutique hotel marketing company for New York hotels, we handle website design and management, SEO, local search, advertising, email marketing and AI visibility, working as an extension of the hotel’s team.

We designed and built The Pearl’s website on HubSpot. Our hotel website design and development gave the team one platform for rooms, special offers and guest communication. We continue to manage the site and keep its offers current.

Work

Search built around the Theater District

Our boutique hotel SEO work connects The Pearl with travelers searching for hotels near Times Square, Broadway and Rockefeller Center.

Our work in local SEO for New York hotels keeps the hotel visible in Google Maps when travelers compare places to stay near the theaters.

Advertising that books rooms

Our hotel Google Ads services reach travelers who are ready to book. In January through September 2026, paid search revenue grew 57% and paid search bookings grew 44% versus the same months in 2025.

Email that brings guests back

Email campaigns keep past guests and subscribers up to date on special offers. In January through September 2026, email revenue grew 63% and email bookings grew 66% versus the same months in 2025.

Growing discovery through AI

Travelers increasingly ask AI assistants where to stay near Times Square. Clear, consistent details about the hotel help those assistants recommend The Pearl. Revenue from ChatGPT visitors rose 2,083% in January through September 2026 versus the same months in 2025.

Across every channel, website booking revenue grew 15% and bookings grew 13% over the same period.

The Pearl Hotel New York
Guest room at The Pearl Hotel
The Pearl Hotel interior
The Pearl Hotel detail

Results

+2,083%

ChatGPT referral revenue, Jan to Sep 2026 vs 2025

+57%

Paid search revenue, Jan to Sep 2026 vs 2025

+63%

Email revenue, Jan to Sep 2026 vs 2025

+15%

Website booking revenue, Jan to Sep 2026 vs 2025

On Your Mark,
Get Set,