The Ivy Hotel

The Ivy Hotel is an intimate luxury property in Baltimore’s historic Mount Vernon neighborhood. Set inside a restored mansion from the nineteenth century, it offers 17 guest rooms and suites, a private spa and Magdalena, A Maryland Bistro.

The hotel is known for thoughtful service and a highly personal guest experience. It is also Maryland’s only hotel with two Michelin Keys. That level of distinction shapes every part of its marketing. The digital experience must feel as considered as the stay itself while still helping the hotel compete for valuable demand.

Gourmet Marketing works closely with The Ivy Hotel as an extension of its team. As a luxury hotel marketing agency, we manage the Baltimore property’s complete digital program, including SEO, advertising, AI visibility, email marketing, website design, HubSpot and ongoing website management.

Our search work helps travelers find The Ivy while they explore luxury stays, romantic escapes and distinctive Baltimore experiences. Organic traffic grew 19% and remained the leading revenue channel. In the measured 2025 comparison, average search position improved 45%, daily clicks rose 29% and click rate improved 53%. Visibility also strengthened for searches related to The Ivy spa, Magdalena, nearby spas and afternoon tea, bringing more qualified discovery without losing the language and character that make the property special.

Advertising supports the full path to booking. Paid search revenue grew 42%, while paid search bookings increased 47%. We focused investment on the opportunities most likely to generate profitable direct demand.

Email marketing keeps The Ivy connected with past guests and future travelers through timely communications and offers. We redesigned both the hotel and restaurant websites and moved them to HubSpot. We continue to manage both sites, keeping content and offers current as needs change. Each site was optimized for search visibility and conversion, with clearer paths to booking and dining reservations. GA4 booking revenue grew 19%. Bookings increased 8% while sessions rose 10%. Each channel has a clear role, but the program is managed around shared marketing and revenue goals.

The result is a close working relationship built around steady attention, informed decisions and long term growth.