ROOST Kelly Drive
Calm, contemporary apartment-style stays along Philadelphia’s panoramic Kelly Drive
- Case Study
Table of Contents
Client
Set along the scenic stretch of Kelly Drive, ROOST Kelly Drive delivers a calm, contemporary apartment-style experience near the waterfront. Spacious accommodations, thoughtfully designed interiors, and an emphasis on comfort make the property ideal for both short-term guests and extended-stay travelers.
Balancing productivity, relaxation, and proximity to Philadelphia’s cultural and business hubs, ROOST Kelly Drive appeals to business professionals, relocators, medical-center visitors, and leisure guests seeking a quieter, design-forward residential stay.
Partnership
ROOST engaged Gourmet Marketing to architect and manage its full digital acquisition strategy, ensuring consistent visibility, disciplined demand capture, and a cohesive brand presence across every performance channel. As ROOST’s integrated partner and hotel marketing agency in Philadelphia, we coordinate paid media, organic search, and onsite conversion workflows to increase direct revenue and reduce reliance on intermediaries.
Our mandate covers the property’s complete digital ecosystem. We deployed structured paid media for hotels, engineered foundational search optimization for hotels, and implemented continuous measurement through our hotel performance analytics platform.
The result is a unified, data-defined acquisition engine that positions ROOST East Market as one of Philadelphia’s leading extended-stay offerings.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,