ROOST East Market
Refined apartment-style stays at the core of Philadelphia’s cultural and commercial district
- Case Study
Table of Contents
Client
ROOST East Market offers apartment-style accommodations in the center of Philadelphia’s cultural and commercial corridor. Each unit pairs residential comfort with elevated design, appealing to travelers who expect a refined, home-like experience with the convenience of urban living.
The property attracts business travelers, relocators, medical professionals, and leisure guests who value extended-stay functionality without sacrificing aesthetic or comfort.
Partnership
ROOST engaged Gourmet Marketing to architect and manage its full digital acquisition strategy, ensuring consistent visibility, disciplined demand capture, and a cohesive brand presence across every performance channel. As ROOST’s integrated partner and hotel marketing agency in Philadelphia, we coordinate paid media, organic search, and onsite conversion workflows to increase direct revenue and reduce reliance on intermediaries.
Our mandate covers the property’s complete digital ecosystem. We deployed structured paid media for hotels, engineered foundational search optimization for hotels, and implemented continuous measurement through our hotel performance analytics platform.
The result is a unified, data-defined acquisition engine that positions ROOST East Market as one of Philadelphia’s leading extended-stay offerings.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,