ROOST Cleveland
Historic elegance meets residential-style living in downtown Cleveland’s restored May Building
- Case Study
Table of Contents
Client
ROOST Cleveland is an adaptive extended-stay hotel located inside the historic May Building in downtown Cleveland. The property blends residential-style accommodations, boutique design, and long-stay service for business travelers, relocators, and high-intent urban visitors.
Partnership
ROOST selected Gourmet Marketing as its strategic launch partner to guide the hotel from pre-opening planning through market introduction. Our role extended beyond marketing execution, we architected the hotel’s complete digital foundation, informed revenue positioning, and built the acquisition systems required for a successful entry into the Cleveland market.
As ROOST’s integrated partner and hotel marketing agency in Cleveland, we orchestrated the hotel’s pre-opening roadmap, combining brand development, demand forecasting, and digital infrastructure.
To ensure a strong market debut, we deployed our frameworks in paid media for hotels, search optimization for hotels, and booking-flow measurement via our performance analytics platform.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,