ROOST Cleveland

Historic elegance meets residential-style living in downtown Cleveland’s restored May Building

  • Case Study
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Client

ROOST Cleveland is an adaptive extended-stay hotel located inside the historic May Building in downtown Cleveland. The property blends residential-style accommodations, boutique design, and long-stay service for business travelers, relocators, and high-intent urban visitors.

Partnership

ROOST selected Gourmet Marketing as its strategic launch partner to guide the hotel from pre-opening planning through market introduction. Our role extended beyond marketing execution; we architected the hotel’s complete digital foundation, informed revenue positioning, and built the acquisition systems required for a successful entry into the Cleveland market.

As ROOST’s integrated partner and digital marketing agency for hotels in Cleveland, we orchestrated the hotel’s pre-opening roadmap, combining brand development, demand forecasting, and digital infrastructure.

To ensure a strong market debut, we deployed our frameworks in paid media for hotels, search optimization for hotels, and booking-flow measurement via our performance analytics platform.

The Results

75% increase

Direct booking revenue compared to previous year

5% increase

Conversion following .com redesign

25% increase

Contribution of Direct bookings in channel distribution

On Your Mark,
Get Set,