Old Town Bluffton Inn

Gourmet Marketing works with Old Town Bluffton Inn as an extension of its team. As a boutique inn marketing agency, we run the inn’s complete digital program, including website design and management, SEO, local search, advertising, email marketing and AI visibility.

We designed and built the inn’s website in HubSpot with our direct booking website design for hotels. Room pages show each individually decorated room, and an Explore Bluffton guide maps nearby restaurants, galleries, shops and sights by walking time from the inn.

Across January through September 2026, website booking revenue grew 27% and bookings grew 5% versus the same months in 2025.

Search that starts with the destination

Our SEO for small luxury hotels connects the inn with travelers planning a stay in Bluffton and the wider Lowcountry. The Explore Bluffton guide and room pages give search engines clear, local reasons to show the inn. In September 2026, clicks from Google search grew 105% versus September 2025, and the inn’s average search position improved from 14.7 to 7.9.

Our local search management for hotels keeps the inn visible in Google Maps and local results, where travelers compare small hotels and inns in the historic district.

Advertising that reaches ready travelers

Our Google Ads for boutique hotels program, including Performance Max, reaches travelers who are ready to book and sends them to the inn’s own booking engine. From January through September 2026, revenue from Google paid search and Performance Max grew 40% and bookings from those campaigns grew 11% versus the same months in 2025.

Email marketing keeps past guests and subscribers connected with seasonal offers and news from the inn.

Showing up in AI search

The same local content helps AI assistants recommend Old Town Bluffton Inn to travelers asking where to stay in Bluffton. Visits from ChatGPT rose 1,503% in January through September 2026 versus the same months in 2025.