FORTH Atlanta

FORTH Atlanta sits in Historic Old Fourth Ward along the Atlanta BeltLine’s Eastside Trail. The luxury hotel combines rooms and residential suites with restaurants, bars, events and wellness facilities. Its setting and range of experiences gave the launch team several stories to introduce to travelers considering Atlanta.

Gourmet Marketing’s work as a hotel marketing agency for Atlanta hotels began before FORTH opened. We developed the full digital strategy, contributed to the website design process and developed the hotel website in HubSpot. The work also covered websites for the property’s restaurants.

From opening, our role continued across website maintenance, search engine optimization, local SEO, content, paid search and metasearch. The strategy brought the hotel’s website, search visibility and advertising together around the direct booking journey.

FORTH’s Old Fourth Ward location differed from much of its competitive set. Our launch strategy needed to introduce the hotel to travelers considering Atlanta while making its neighborhood and guest experience part of the reason to choose it.

Search campaigns formed the core of FORTH’s Google Ads program. We reviewed the account daily, using search terms, negative keywords and targeting adjustments to reach relevant travelers and limit unrelated traffic.

Metasearch management required close coordination with the hotel’s revenue team. We reviewed rates, availability and booking restrictions alongside campaign performance so media decisions reflected what guests could book and the hotel’s commercial priorities.

We also considered social advertising and Microsoft Advertising within the wider strategy, evaluating their role alongside paid search, metasearch, SEO and local search.

Our SEO and local SEO work focused on helping travelers discover FORTH when comparing hotels in Atlanta. The strategy connected citywide hotel searches with the property’s Old Fourth Ward location and distinctive guest experience, supporting visibility in organic search and Google Hotel Finder.

The three Google Hotel Finder reports shown below place FORTH second in two tracked share of voice reports, at 16.69% and 13.47%, and fourth in the third, at 6.60%. FORTH appeared alongside established Atlanta hotels, including Four Seasons and The Ritz-Carlton, in the tracked results.

FORTH’s organic keywords ranking in Google’s top 10 grew from 664 in January 2026 to 977 in the latest report. That added 313 top 10 keywords, a 47% increase in the hotel’s organic search presence.

From January through September 2026, reported advertising revenue increased 214% compared with the same months in 2025. Reported return on ad spend rose from 4.7 to 17.0. These advertising figures reflect revenue attributed to advertising.