FORTH Atlanta

FORTH Atlanta is a luxury hotel and social club in Atlanta’s Historic Old Fourth Ward. The property combines rooms and residential suites with four dining concepts, private events, a pool, fitness and wellness, and a members' club. It entered the market as a new brand, introducing several distinct experiences at once.

Gourmet Marketing joined before opening to lead the hotel’s digital launch. We took over a stalled website project, rebuilt the hotel website in HubSpot and created one connected foundation for rooms, dining, wellness, events and club membership.

After launch, our role continued across website maintenance, search engine optimization, local SEO, content, paid search and metasearch. The work connects brand discovery with booking demand while giving the hotel team a clear view of what is driving website revenue.

Launching a new luxury hotel is not only a brand awareness challenge. Travelers must be able to find it while searching for places to stay, dining, wellness and events. Our Atlanta hotel marketing strategy combined a conversion focused website with search visibility and paid media, then adjusted investment around booking demand and the hotel’s revenue priorities.

Organic search built a steady source of qualified traffic while local SEO strengthened visibility in Google hotel results. Paid search and metasearch captured guests closer to booking. Together, these channels helped FORTH compete with established Atlanta hotels without relying on one source of demand.