Concorde Hotel New York is part of Concorde Hotels, a collection rooted in Southeast Asia and managed by HPL Hotels & Resorts. The Manhattan hotel brings that hospitality heritage to a city where travelers have endless choices and online travel agencies compete for every booking.
Partnership
Concorde Hotel New York has worked with Gourmet Marketing since 2019. As a luxury hotel marketing agency for NYC hotels, we run the hotel’s full digital program, from the website and search to advertising, email and AI visibility. The goal has stayed the same from the start: win more direct bookings in a market shaped by online travel agencies.
We designed the current website and handled the hotel website build on HubSpot, giving the team one platform for content, offers and guest communication. We continue to manage the site as the hotel’s needs change.
Work
Search that brings in qualified guests
Our work in SEO for New York hotels focuses on the searches that lead to a Manhattan stay and the reasons a traveler would choose Concorde. In January through September 2026, organic search revenue grew 45% and organic bookings grew 11% versus the same months in 2025, even on fewer organic visits.
Our local search visibility for hotels work keeps Concorde accurate and active on Google Maps, where travelers compare Manhattan options before they book.
Advertising focused on direct bookings
Our hotel paid media program covers paid search and metasearch, focused on travelers who are ready to book. In January through September 2026, Google Ads revenue grew 90% and Google Ads bookings grew 84% versus the same months in 2025, and return on ad spend rose from 5.8 to 9.2.
Showing up in AI search
More travelers now ask AI assistants where to stay in New York. Clear, consistent information about the hotel helps those assistants recommend Concorde. Revenue from ChatGPT visitors rose 312% in January through September 2026 versus the same months in 2025.
The full picture
Across every channel, website booking revenue grew 57% and bookings grew 36% over the same period. Email marketing keeps past guests connected with timely offers, and our habit of testing new ideas keeps the program ahead as travel planning changes.
What our client is saying
Our long-standing partnership has been pivotal in elevating Concorde Hotels' digital footprint, directly influencing our revenue growth and market position. The expertise and forward-thinking strategies employed have not only set a new standard for our digital operations but have also reinforced our commitment to providing exceptional guest experiences.
