The Belvedere Hotel

Filling 369 rooms near Broadway with more direct bookings.

  • Case Study
Share
The Belvedere Hotel in Midtown Manhattan near the Theater District

Client

The Belvedere Hotel sits in Midtown West, within walking distance of Times Square, the Theater District, Rockefeller Center, Radio City Music Hall, Bryant Park, Columbus Circle and Hell’s Kitchen. Its 369 rooms welcome both leisure and business travelers, and the hotel also offers meeting space in the Empire and Hudson Rooms and Churrascaria Plataforma, a Brazilian rodizio restaurant, on site.

In a market this crowded, the hotel has to stand out at every step. Travelers comparing Theater District hotels have hundreds of options, so the marketing needs to make the location, the rooms and the reasons to book direct easy to see.

Partnership

Gourmet Marketing runs The Belvedere’s full digital program. As a hotel digital marketing agency, we handle website design and development, SEO, local search, paid search, email marketing and AI visibility, working closely with the hotel’s team on offers and priorities.

We designed and built the hotel’s current website in HubSpot. Our HubSpot website design for hotels puts the location, rooms, meetings and dining up front, with clear paths to booking direct. We continue to manage the site as offers and seasons change.

Our work in hotel SEO for direct bookings connects The Belvedere with travelers searching for stays near Broadway, Times Square and Midtown. Our local SEO services for hotels keep the hotel’s Google presence accurate, so it shows up when guests compare options on Google Maps.

Our hotel paid search management reaches travelers who are ready to book. In January through September 2026, paid search revenue grew 42% and paid search bookings grew 33% versus the same months in 2025.

Email marketing turns past guests into repeat bookings. Over the same period, email revenue grew 383% and email bookings grew 438%.

AI assistants are now part of how travelers plan a New York trip. Clear, consistent information about the hotel’s location and rooms helps them recommend The Belvedere. Revenue from ChatGPT visitors rose 345% in January through September 2026 versus the same months in 2025.

The result is a program built around one goal: more of The Belvedere’s 369 rooms booked through the hotel’s own website.

Results

+42%

Paid search revenue, Jan to Sep 2026 vs 2025

+33%

Paid search bookings, Jan to Sep 2026 vs 2025

+383%

Email revenue, Jan to Sep 2026 vs 2025

+345%

ChatGPT referral revenue, Jan to Sep 2026 vs 2025

On Your Mark,
Get Set,