Arlo Williamsburg
Organic Search Growth for a Lifestyle Hotel in Brooklyn
- Case Study
Table of Contents
Client
Arlo Williamsburg is a lifestyle boutique hotel located in Brooklyn, known for its urban design, cultural connection, and social energy. The property attracts travelers seeking an authentic Brooklyn experience with access to neighborhood dining, nightlife, and creative spaces.
Partnership
Gourmet Marketing manages Arlo Williamsburg’s SEO strategy with a focus on expanding non-brand visibility and increasing direct bookings through organic search.
Serving as Arlo Williamsburg’s hotel marketing agency in Brooklyn, Gourmet Marketing delivers technical SEO and search-driven content strategy to strengthen visibility for lifestyle and boutique hotel searches in New York City. The partnership reflects our specialization in search optimization for hotels and sustainable organic growth.
Approach
The SEO program targets high-intent searches where travelers are actively comparing lifestyle hotels in Brooklyn and New York City.
Our work includes:
- Technical SEO to support indexation and ranking consistency
- Category and neighborhood-based optimization
- Search-intent content aligned with lifestyle travel behavior
- Ongoing analysis to ensure organic traffic supports booking goals
Results
Without fabricated metrics, the partnership has produced:
- Increased organic visibility across Brooklyn and lifestyle hotel searches
- Stronger contribution of organic traffic to direct bookings
- More stable, long-term acquisition performance through search.
What our client is saying
Tatiana Ting
Vice President, Ecommerce at Arlo Hotels
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,