Arlo Washington DC

Launching a new hotel brand with a data-driven SEO foundation

  • Case Study
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Arlo Washington DC hotel interior in downtown Washington, D.C.

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Client

Arlo Washington DC is the newest addition to the Arlo Hotels collection, bringing the brand’s signature design-forward and community-driven style to the nation’s capital. Located in the heart of the city, the property blends modern hospitality with a local sensibility, appealing to travelers who value both comfort and connection.

Partnership

Gourmet Marketing supports Arlo Washington DC from the ground up, establishing a strong digital foundation through advanced SEO strategy and integrated content planning. The focus is on capturing early organic visibility for non-brand searches while coordinating with paid campaigns to build awareness and drive direct bookings from launch.

As an experienced SEO agency for Washington DC hotels, Gourmet Marketing delivers tailored hotel internet marketing services that help new properties establish authority quickly, reach qualified audiences, and compete effectively in a high-demand urban market.

What our client is saying

Gourmet Marketing truly feels like an extension of my team. They’re collaborative, fast, and always thoughtful in their approach. I especially value how innovative they are—they’ve developed helpful tools like Hotel Metrics and use them to drive smarter SEO and paid (PPC and social) strategies.
HotelTech Report

Tatiana Ting

Vice President, Ecommerce at Arlo Hotels

The Results

75% increase

Direct booking revenue compared to previous year

5% increase

Conversion following .com redesign

25% increase

Contribution of Direct bookings in channel distribution

On Your Mark,
Get Set,