Arlo SoHo

Building sustained visibility for a boutique hotel in Lower Manhattan.

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Arlo SoHo boutique hotel exterior and courtyard in Lower Manhattan

Client

Arlo SoHo is a boutique lifestyle hotel located in one of New York City’s most creative neighborhoods. Known for its warm design, social spaces, and strong sense of community, Arlo SoHo attracts travelers seeking both style and connection in Lower Manhattan.

Partnership

Gourmet Marketing leads the hotel’s ongoing SEO and content strategy with a focus on increasing non-brand visibility and driving direct bookings. The work combines technical optimization, content refinement, and behavioral insights to align organic growth with paid media efforts.

As one of the best SEO agencies for hotels, Gourmet Marketing brings deep expertise in hospitality marketing services, helping Arlo SoHo strengthen brand visibility, attract qualified traffic, and achieve measurable long-term growth.

What our client is saying

Gourmet Marketing’s understanding of hospitality and their attention to detail set them apart. Their team continuously brings new ideas that help us stay visible and competitive in a busy New York market
HotelTech Report

Tatiana Ting

Vice President, Ecommerce at Arlo Hotels

The Results

75% increase

Direct booking revenue compared to previous year

5% increase

Conversion following .com redesign

25% increase

Contribution of Direct bookings in channel distribution

On Your Mark,
Get Set,