Arlo Chicago

Driving organic growth and visibility for a lifestyle hotel in Downtown Chicago.

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Arlo Chicago boutique hotel near Millennium Park in Downtown Chicago

Client

Arlo Chicago blends contemporary design with historic architecture, offering guests a refined stay just steps from Millennium Park and the Magnificent Mile. The hotel appeals to travelers seeking an upscale yet approachable experience in the heart of the city.

Partnership

Gourmet Marketing manages the hotel’s ongoing SEO efforts as part of a broader digital strategy to grow organic traffic and direct bookings. The focus is on non-brand and category hotel searches to strengthen visibility, reduce reliance on paid channels, and align organic content with paid performance goals.

This collaboration showcases Gourmet Marketing’s expertise in digital marketing services for Chicago hotels and its role as a Chicago hotel SEO agency helping lifestyle properties attract qualified travelers and increase direct revenue through sustained organic growth.

What our client is saying

Working with Gourmet Marketing feels effortless. They act as part of our team, always bringing thoughtful insights and new ideas that strengthen both our SEO and paid efforts.
HotelTech Report

Tatiana Ting

Vice President, Ecommerce at Arlo Hotels

The Results

75% increase

Direct booking revenue compared to previous year

5% increase

Conversion following .com redesign

25% increase

Contribution of Direct bookings in channel distribution

On Your Mark,
Get Set,