Whyle
Redefining extended-stay living in Washington, D.C.
- Case Study
Table of Contents
Client
Whyle is a long-term stay provider in Washington, D.C., offering apartment-style accommodations designed for comfort, flexibility, and independence. The brand focuses on creating residential-style experiences for guests who need more than a traditional hotel stay, combining fully equipped apartments with thoughtful services that allow guests to maintain their routines while away from home.
Whyle reflects a modern approach to extended-stay living, appealing to professionals, remote workers, and travelers seeking a balance between home-like comfort and convenience.
Partnership
Whyle engaged Gourmet Marketing to develop its digital presence, ensuring clarity, visibility, and conversion performance in a competitive hospitality market.
As a hotel digital marketing agency, we act as an integrated partner across website design, paid media, SEO, and content, aligning each channel to strengthen direct revenue and reduce reliance on third-party platforms.
Our mandate spans every layer of the brand’s digital ecosystem. We delivered a comprehensive website design and development solution, supported by SEO, as well as paid media, alongside structured improvements to user experience and conversion pathways.
These systems work together to position Whyle as a distinctive presence within its market, reinforcing its identity while driving visibility, engagement, and direct bookings.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,