Table of Contents
Client
Waterside Events is a luxury waterfront event venue located along the Hudson River in New Jersey, offering panoramic views of the Manhattan skyline. Established in 2009, the venue has become a sought-after destination for weddings, corporate gatherings, and social celebrations, known for its combination of modern elegance and iconic cityscape backdrops.
With multiple indoor and outdoor event spaces, floor-to-ceiling windows, and versatile ballrooms, Waterside is designed to host everything from intimate gatherings to large-scale celebrations. Its offering is further elevated by chef-driven cuisine, full-service event planning, and a focus on delivering seamless, high-end experiences.
Positioned as one of the region’s most distinctive event venues, Waterside blends location, design, and service to create unforgettable moments. As a brand built on atmosphere and experience, it required a digital presence that could showcase its setting, communicate its offering clearly, and provide a seamless journey for clients planning events and celebrations.
Partnership
Waterside Events engaged Gourmet Marketing to develop its website, ensuring clarity, visibility, and conversion performance in a competitive hospitality market.
As a digital marketing agency, we act as an integrated partner across services such as website design, paid media, SEO, and content management, aligning each channel to strengthen direct revenue and reduce reliance on third-party platforms.
Our mandate spans every layer of the brand’s digital ecosystem. We delivered a comprehensive website design and development solution, supported by SEO. alongside structured improvements to user experience and conversion pathways.
These systems work together to position Waterside Events as a distinctive presence within its market, reinforcing its identity while driving visibility, engagement, and direct bookings.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,