The Marmara Pera

Elevating Digital Presence for a Landmark Istanbul Hotel

  • Case Study
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marmara-pera

Client

The Marmara Pera is a contemporary hotel located in Istanbul’s vibrant Beyoğlu district, overlooking the Golden Horn and within walking distance of iconic landmarks such as Galata Tower and Istiklal Street. The property blends modern design with cultural heritage, offering stylish accommodations, rooftop views of the city skyline, and renowned dining venues including Mikla Restaurant.

Situated in one of Istanbul’s most culturally dynamic neighborhoods—known for its art galleries, cafés, and nightlife—the hotel attracts international travelers seeking both comfort and a strong sense of place.

Partnership

The Marmara Pera partnered with Gourmet Marketing to strengthen its digital presence through integrated SEO services for hotels, strategic content management, and modern website design and development.

As a specialized hotel digital marketing agency, Gourmet Marketing implemented a comprehensive strategy designed to improve search visibility, enhance on-site storytelling, and ensure the hotel’s website accurately reflects the property’s distinctive character and location in Istanbul.

Our team focuses on aligning content with traveler search intent, refining site structure for improved discoverability, and maintaining a visually compelling website that highlights the hotel’s accommodations, culinary experiences, and cultural surroundings.

 

The Results

75% increase

Direct booking revenue compared to previous year

5% increase

Conversion following .com redesign

25% increase

Contribution of Direct bookings in channel distribution

On Your Mark,
Get Set,