The Marmara Hotels is an international hospitality brand with a portfolio of luxury and lifestyle properties located in key destinations including New York and Istanbul. Known for combining contemporary design, refined hospitality, and prime urban locations, the brand attracts both business and leisure travelers seeking elevated accommodations and distinctive city experiences.
With multiple properties operating under one umbrella brand, maintaining a consistent digital presence while supporting property-level discovery is essential to capturing global travel demand.
Operating as a specialized hotel digital marketing agency, Gourmet Marketing implemented a structured strategy designed to enhance organic search visibility, refine the brand’s digital storytelling, and create a cohesive website experience that supports multiple properties within the Marmara portfolio.
Through SEO optimization, structured content updates, and a modernized website architecture, the partnership ensures The Marmara Hotels maintain strong discoverability in competitive travel searches while delivering a seamless user experience for guests exploring the brand online.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
