Social Media Manager (Designer)
Gourmet Marketing is seeking a Social Media Manager with strong design and video editing skills to join our team. We are looking for someone who can produce the paid social creative that sells hotel rooms: short-form video, statics, carousels, and story assets built for boutique hotels, resorts, restaurants, and spirits brands. This is a hands-on production role for a creative who understands that on paid social, looking good is only half the job and performance is the other half.
1. About Gourmet Marketing
Gourmet Marketing is a strategic hospitality marketing agency that partners with the world’s most distinctive hotels, restaurants, and lifestyle brands to transform digital marketing into a measurable growth engine.
We combine deep industry expertise with advanced analytics and AI-driven insight to connect hospitality brands with travelers at every stage of their journey—from discovery to direct booking.
Our work spans SEO, paid media, content strategy, and conversion optimization, all built on a single principle: make marketing accountable to revenue.
With a proven record of elevating boutique and multi-property hotels alike, Gourmet Marketing continues to redefine what performance means in hospitality marketing.
2. Role Overview
In this position, you will drive creative production for our clients' paid social campaigns across Meta, Instagram, and TikTok. Utilizing source assets from client libraries, on-site photography and videography, and user-generated media, you will build fully testable ad sets equipped with compelling hooks, initial frames, and varied captions to enable high-impact media buyer testing.
Direct-response messaging demands precision, focusing on rate deals, seasonal offerings, direct-booking perks, and event marketing. Working in close alignment with our paid media strategists, you will receive performance insights rapidly to refine and iterate future creative assets
3. Responsibilities
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Produce paid and organic social creative across video, static, carousel, and story formats for hospitality clients
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Edit short-form video content optimized for each platform's native format and specifications
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Design social advertising creative aligned with client brand standards and campaign objectives
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Develop creative variations to support structured testing across audiences, placements, and messaging
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Adapt client photography, video, and user-generated content into campaign-ready assets
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Build and maintain monthly content calendars for assigned client accounts
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Collaborate with the paid media team to align creative with campaign strategy and performance goals
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Review creative performance data and apply findings to future production
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Contribute creative concepts and recommendations to client strategy discussions
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Maintain organized file structures, naming conventions, and version control across accounts
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Stay current with platform updates, format changes, and creative trends in hospitality advertising
4. Qualifications
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Demonstrated experience producing social media content and advertising creative, including paid social
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A portfolio or reel demonstrating short-form video editing and social advertising design
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Proficiency in professional video editing software
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Proficiency in professional design software, with strong typography and layout skills
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Working knowledge of platform specifications, formats, and creative requirements across major social channels
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Understanding of creative testing and how creative influences advertising performance
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Ability to maintain consistent output and quality across multiple client accounts
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Fluent written and spoken English, including short-form copywriting ability
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Strong organizational skills and attention to detail in file management and delivery
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Availability for a four-hour daily overlap with US Eastern business hours
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Reliable computer and stable high-speed internet
5. Compensation
Base Salary: To be determined depending on experience and performance.
Employment Type: Independent Contractor (Full-time, long-term). The candidate will be responsible for managing and remitting all applicable local taxes, insurance, and statutory obligations in their country of residence.