Table of Contents
Client
Sleepy Hollow Hotel is a full-service hotel located in the Hudson Valley, New York, offering a comfortable and accessible stay for both business and leisure travelers. Positioned near historic landmarks and major corporate hubs, the hotel serves as a convenient destination for guests exploring the region or traveling for work.
With a focus on practicality, comfort, and value, the property provides a range of amenities including event spaces, dining options, and meeting facilities. As a well-located hotel with broad appeal, Sleepy Hollow Hotel required a digital presence that could clearly communicate its offering while supporting discoverability in a competitive regional market.
Partnership
Sleepy Hollow Hotel partnered with Gourmet Marketing, a digital marketing agency for New York hotels, to redesign and develop its website while strengthening its overall digital presence through SEO, local SEO, and content marketing.
The project focused on improving user experience, increasing visibility on Google, and driving direct bookings through a more structured and search-optimized digital platform. The website was redesigned to present the hotel’s offerings clearly, with intuitive navigation across key sections such as rooms, dining, meetings, and events.
Alongside the website design and development, a comprehensive search engine optimization strategy was implemented, including local SEO enhancements to improve visibility in regional search results and attract high-intent travelers. This was supported by ongoing content marketing, designed to build relevance, target key search terms, and strengthen the hotel’s presence across organic search.
Navigation was streamlined across all major touchpoints to create a seamless user journey from discovery to reservation. A responsive website framework ensures consistent performance across desktop, tablet, and mobile devices, aligning with the expectations of today’s digital-first traveler.
The result is a modern, search-optimized website that enhances visibility, improves engagement, and supports long-term growth through increased direct bookings.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,