Saranac Lake NY – Waterfront

Saranac Lake NY – Waterfront is a contemporary lakeside hotel located on the shores of Lake Flower in New York’s Adirondack Mountains. Positioned as a relaxed yet elevated retreat, the property blends modern comfort with the natural beauty and outdoor adventure that define the Saranac Lake region.

Just minutes from Lake Placid and surrounded by hiking trails, paddling routes, and winter sports destinations, the hotel attracts both leisure travelers and outdoor enthusiasts seeking a scenic base for exploring the Adirondacks.

With thoughtfully designed accommodations, waterfront dining, and amenities such as an indoor pool, hot tub, and lake activities, the hotel delivers a contemporary hospitality experience rooted in its natural surroundings.

As part of the globally recognized voco brand under IHG Hotels & Resorts, the property required a website that could communicate its lakeside character, highlight the destination-driven experience, and support seamless booking journeys for travelers planning Adirondack getaways.

Saranac Lake NY – Waterfront partnered with Gourmet Marketing to execute a comprehensive website design and development initiative that would translate the hotel’s relaxed lakeside identity into a visually engaging digital experience.

As a hospitality-specialized digital marketing agency, our focus was on creating a modern hotel website that balances immersive visual storytelling with intuitive functionality, ensuring guests can easily explore accommodations, amenities, and the surrounding Adirondack destination.

The redesign centered on scenic imagery, clean typography, and structured content architecture that reflects the calm yet adventurous spirit of the property. Streamlined navigation and clear booking pathways were implemented to guide users seamlessly toward reservations while showcasing key experiences such as waterfront dining, outdoor activities, and seasonal travel opportunities.

The result is a polished digital platform that mirrors the hotel’s natural setting while delivering a responsive, high-performing website experience across devices.