Table of Contents
Client
ROOST Rittenhouse is a design-led extended stay hotel concept offering apartment-style accommodations across multiple locations in the city. Blending the comfort of fully furnished apartments with the service and amenities of a boutique hotel, ROOST creates a living experience tailored for longer stays.
With thoughtfully designed spaces, full kitchens, work areas, and curated interiors, the brand appeals to business travelers, relocation guests, and long-term visitors seeking both flexibility and elevated comfort.
Located across key neighborhoods in Philadelphia, ROOST positions itself as more than just a place to stay. It offers a lifestyle-driven approach to hospitality, combining residential living with hotel-level service in a way that feels both personal and refined.
As a multi-location extended stay brand with a strong design identity, ROOST required a digital presence that could clearly communicate its offering, support discoverability, and provide a seamless experience for guests planning longer stays in the city.
Partnership
ROOST Rittenhouse engaged Gourmet Marketing to develop its digital presence , ensuring clarity, visibility, and conversion performance in a competitive hospitality market.
As a hotel marketing agency, we act as an integrated partner across website design, paid media, SEO, and content management, aligning each channel to strengthen direct revenue and reduce reliance on third-party platforms.
Our mandate spans every layer of the brand’s digital ecosystem. We delivered a comprehensive website design and development solution, supported by local SEO, paid media, and content marketing, alongside structured improvements to user experience and conversion pathways. We have also integrated ongoing diagnostics through our hotel performance platform.
These systems work together to position ROOST Rittenhouse as a distinctive presence within its market, reinforcing its identity while driving visibility, engagement, and direct bookings.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,